Prime Protect SPF 30 Face Primer
Milani's become known as a drugstore brand that for the most part provides quality makeup, and its Prime Protect SPF 30 Face Primer is no exception.
This fragrance-free primer comes in a plastic squeeze tube. It has a lightweight lotion texture that's great to work with; it's smooth and lightly hydrating (making it good for normal, slightly dry, and combination skin), yet sinks into skin quickly without a greasy residue.
As a primer, it performs beautifully, providing a smooth canvas for foundation. It helps makeup glide across skin more easily, and aids in making it last longer (about an hour longer than its usual wear-time).
Most impressively though is that this primer provides broad spectrum SPF 30, meaning it's an extra layer of protection if you already use a daytime moisturizer with SPF. If you don't, then this serves in that capacity as well, assuming you apply it liberally.
Milani doesn't market this as a skincare product, but the formula contains some skin-beneficial ingredients, including some emollients and antioxidants. And while this is one of Milani's more expensive products, it's still far less expensive than many primers without SPF both at the drugstore and the department store.
Worth mentioning: Milani lists on the packaging for this product that it contains vitamin C; however, there are no forms of vitamin C on the ingredient list, and Milani's website makes no mention of it. We've contacted the brand for clarification and will update this review when we receive it.
- Feels smoothing and lightly hydrating.
- Creates a good canvas for makeup application and helps foundation last longer.
- Provides broad-spectrum SPF 30.
- Contains some skin-beneficial ingredients.
- Fragrance free.
- The label says it contains vitamin C, but the product does not.
Milani Cosmetics At-a-Glance
Strengths: Inexpensive with some excellent options for women of color; good Baked Blush; silky pressed-powder eyeshadow palette; Infinite Liquid Eye Liner and Eye Tech Liquid Eye Liner have amazing staying power; Smooth Finish Cream-to-Powder Makeup.
Weaknesses: Baked Bronzer; numerous products that contain potentially irritating fragrant ingredients; several mediocre to poor products including Color Perfect Lipstick, Crystal Gloss, and The Multitasker Face Powder.
Launched in 2002, Milani Cosmetics prides itself as being an affordable beauty line with a "passion for color and a recognized need for a broader variety" for women of different ages, skin tones and income.While many brands have a limited selection of products designed for medium to dark skin, Milani has succeeded in catering to women with deeper skin tones, which is this makeup line's chief point of difference. We admire Milani for celebrating the beauty in diversity, and their dedication to providing color options that are appropriate (and appealing) to a wide range of skin tones.
Milani focuses on face and eye products, and this is where they excel. Despite being a smaller brand (compared to the likes of Cover Girl or L'Oreal), Milani products can be found tucked alongside the big makeup lines in many drugstores and stores like Target and Wal-Mart. They've definitely added a splash of color to the cosmetics aisle, and several of their inexpensive products are definitely worth a look. But as with most makeup lines, there also are some poorly executed products to avoid.
This is a diverse line with a mix of bold, classic, and trendy makeup. Although the products may be aesthetically pleasing on the shelf, their visual appeal doesn't always translate well to actual application and performance quality. In some instances, Milani's philosophy of "color, color, color and more color" misses the boat by offering glitzy, ultra-vibrant shades, instead of more options for a classic makeup application (women of color have to go to work, too, not just out for the evening). Just because you have dark skin doesn't mean your color choices need to be shocking or ultra-bold. Still, as mentioned, Milani offers some worthwhile products and their prices are budget-friendly. On balance, you'll find more to like than avoid.
For more information about Milani Cosmetics, call 1-866-789-8002 or visit www.milanicosmetics.com
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.