Elizabeth Arden

Prevage Anti-Aging Moisture Cream Broad Spectrum Sunscreen SPF 30

1.70 fl. oz. for $ 129.00
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Brand Overview

This is a good, though exceedingly overpriced, daytime moisturizer with sunscreen for normal to dry skin. UVA protection is assured thanks to the inclusion of stabilized avobenzone, and the base formula is creamy and provides enough emollients to keep those with dry skin happy. This also works well under foundation. As for the claims, there is no published, substantiated research proving that idebenone (listed as hydroxydecyl ubiquinoyl dipalmitoyl glycerate) is “the most powerful and effective antioxidant.” Even the concept is ludicrous, because there are hundreds of antioxidants, and comparisons among different antioxidants are few and far between.

The few comparative studies that have been done refute the claim, demonstrating instead that other antioxidants such as L-ergothioneine (also present in this product but not promoted like idebenone) and resveratrol (not in this product) are in fact more potent than idebenone (Sources: Journal of Cosmetic Dermatology, March 2008, pages 2–7; and September 2007, pages 183–188). Another published study compared the photo-protective (i.e., sun-protective) effect of idebenone with that of other antioxidants, including vitamins C and E. Although the study was paid for by Skinceuticals (which sells an antioxidant-laden product that competes with Prevage), it was well designed and ably proved that idebenone doesn’t offer much photoprotection in comparison with other antioxidants (Source: Journal of Investigative Dermatology, March 2006, pages 1185–1187).

The bottom line is: Idebenone is one of many good antioxidants to look for in skin-care products, but it isn’t the best or most potent. No single antioxidant is the best, which is why many researchers believe that a cocktail approach is best when applying antioxidants topically. This product contains fragrance chemicals that pose a slight risk of irritation and it also contains cosmetic pigments that lend a soft shine to skin.

Jar Packaging: No
Tested on animals: Yes

The first ever moisturizer with both high level SPF protection and revolutionary Idebenone, proven as the most powerful and effective antioxidant* on the market today. PREVAGE Day works immediately to moisturize and improve the appearance of dry, sun damaged skin, creating a brighter, more radiant look. 95% of consumers tested reported softer, smoother skin.To reinforce your skin's defenses, team up PREVAGE Day with PREVAGE Anti-aging Treatment to help fight aging signs and diminish the appearance of existing sun damage fine lines, wrinkles and discolorations.

Active: Octinoxate (7.5%); Octisalate (5%), Oxybenzone (5%), Octocrylene 2.2%), Avobenzone (2%), Other: Water, Glycerin, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Propylene Glycol, PEG 40 Hydrogenated Caster Oil, Potassium Cetyl Phosphate, Glyceryl Polyacrylate, Glyceryl Stearate, Shea Butter, Ergothioneine, Hydroxydecyl Ubiquinoyl Dipalmitoyl Glycerate, Sodium Hyaluronate, Hydrogenated Palm Glycerides, Sodium PCA, Trehalose, Urea, Polyquarternium-51, Carbomer, Sodium Hydroxide, Mica, Cyclohexasiloxane, Cyclopentasiloxane, Fragrance, Alpha Isomethyl Ionone, Linalool, Benzoic Acid, Methylparaben, Phenoxyethanol, Chlorphenesin, Iron Oxides, Red 4, Titanium Dioxide Yellow 5

Elizabeth Arden At-A-Glance

Strengths: Some excellent serums and a few noteworthy moisturizers; praiseworthy concealers; a handful of well-formulated makeup products including foundation, blush, eyeshadow, and lipstick.

Weaknesses: No products for those battling blemishes; several products whose sunscreen lacks sufficient UVA protection; most of the foundations with sunscreen fail to provide sufficient UVA protection; lackluster eye and brow pencils; some problematic lip color products; jar packaging weakens some otherwise great formulas.

Former nurse Elizabeth Arden was a pioneer in the beauty industry. At the turn of the 20th century, Arden began her legacy when she opened her first salon, with the now-familiar red door. Over the next several years she introduced new products and services to women unaccustomed to such choices, and almost single-handedly made it acceptable for modern women to wear makeup. And while Arden understood and met these beauty needs, she was also adept at self-promotion and packaging, helping to solidify the idea that what holds the product should be as beautiful as the woman who uses it. She was the front-runner in the cosmetics industry for quite some time, until another young go-getter by the name of Estee Lauder began her own empireone that would eventually lead to the Elizabeth Arden line being almost an afterthought in the mind of many consumers.

Not only has Arden's image been diminished over the years due to odd distribution patterns (consumers were getting mixed messages as this prestige line began showing up in drug and discount chain stores), but also through their own formulary mistakes and seeming unwillingness to pay attention to current research. Given the history of this line and several outstanding products they've produced in the past, it's very frustrating that what's offered today is such a mishmash of good and bad, with a hefty dose of average. Arden still has several sunscreens that fall short by leaving out sufficient UVA protection. In contrast, Estee Lauder and the Lauder-owned lines have their sunscreen acts together and consistently impress by including other state-of-the-art goodies to amplify the environmental protection of their moisturizers.

Many of Arden's products also contain potentially problematic ingredients or are packaged in a way that puts the light- and air-sensitive ingredients at risk of breaking down shortly after the product is opened. Given Elizabeth Arden's (the woman) pioneering, innovative spirit,we can't imagine her being completely pleased with the state of her namesake skin-care line (Arden passed away in 1966). Having the gorgeous Catherine Zeta-Jones as a spokesmodel for most of theearly 2000smay have raised more interest in this brand than in years past, but a pretty face and eye-catching ads don't always translate to good skin care, as evidenced by the reviews on this site. There are some very impressive products in this line, but it's definitely one that demands careful attention to what you're buying lest you put your skin at risk.

For more information about Elizabeth Arden, call (800) 326-7337 or visit www.elizabetharden.com.

Elizabeth Arden Makeup

Cosmetics trailblazer Elizabeth Arden may have been single-handedly responsible for bringing modern makeup to American women (she opened the famous Red Door Salon in 1910 and formulated the first blush and tinted powders in 1912), but today's lineup of Arden makeup has far more disappointments than its pioneering namesake would have liked.Most of the Arden foundations with sunscreen either leave out the five prime UVA-screening active ingredients or because their SPF numbers are unnecessarily low. Either way,only oneof the foundations with sunscreens can be relied on as your sole source of facial sun protection.

In contrast to the mostlydisappointing foundations, you'll be pleased with what Arden offers for concealer, eyeshadow, lipstick, and mascara. Each of these categories has some brilliant products to consider, and they serve to prove, at least to a modest extent, that Elizabeth Arden makeup is not to be counted out just yet. The remaining products have little to extol, either because they are truly ineffective or because the competition has Arden beat by a mile.A continual bright spot for Arden is that their tester units are typically well organized and the colors are grouped so it's easy to zero in on what you like.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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