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Elizabeth Arden

Prevage Anti-Aging Daily Serum

1.70 fl. oz. for $ 162.00
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Brand Overview

Elizabeth Arden’s Prevage Anti-Aging Daily Serum is a near-perfect serum whose main misstep is the inclusion of fragrance as this means a slight risk of irritation (although the amount of fragrance and scent is low). The lesser issue is the assertion that idebenone, Prevage’s star antioxidant, is “the most powerful antioxidant available today”. It’s a proven antioxidant, but we’ll explain later why it’s not truly the best.

Packaged in an opaque pump bottle which reliably keeps its light- and air-sensitive ingredients stable during use, this serum has an enviably silky texture and super-smooth, non-greasy finish that feels more elegant than many serums--which is good because by most people’s budgets, this serum isn’t inexpensive!

The cosmetic pigments it contains (mainly mica) instantly enliven the complexion, and this contains several ingredients (including deoxyarbutin and dimethylmethoxy chromanol) with at least a study or two showing how they can improve dull, uneven skin tone.

As for antioxidants, a mentioned above, the main one is idebenone (listed by its official name of hydroxydecyl ubiquinone).  The research that proclaimed idebenone to be most powerful was well done, but only looked at how idebenone performed compared to a handful of other antioxidants, including vitamins C and E. What that research didn’t reveal was how dozens and dozens of other antioxidants--some discovered after the lab-created idebenone--would’ve fared. Given this study was done in 2005, holding on to such results is like using the same laptop or cell phone available then, ignoring what’s available now.

Simply put, our stance is that there is no “best” antioxidant. There are many powerful ones available (some are better at defeating certain types of damage than others, hence our recommendation to look for a mix); with more being discovered all the time. One isn’t good enough, and it seems Elizabeth Arden knows this, too, because idebenone isn’t the only antioxidant this serum contains.

Pros:
  • Enviably silky texture and super-smooth, non-greasy finish.
  • Instantly enlivens the complexion.
  • Good mix of antioxidants and skin replenishers.
  • Stands a good chance of improving uneven skin tone.
Cons:
  • Fragrance poses a risk of irritating skin.
  • Idebenone is a very good antioxidant, but not the definitive best.
Jar Packaging: No
Tested on animals: Yes

PREVAGE® Anti-Aging Daily Serum protects and corrects the look of skin, helping shield it from environmental assaults and intercepting future aging signs to dramatically improve the look of sun-damaged skin. With continued use, skin's natural look of resilience is fortified, allowing skin to help fight the effects of environmental aggression. For best results, use it morning and night as the first step of your PREVAGE® regimen. Fortified with Idebenone – the most powerful antioxidant available today. Testing has shown that Idebenone outperforms the leading antioxidants alpha lipoic acid, kinetin, vitamin C, vitamin E, and coenzyme Q10 in preventing oxidative stress.

Water (Aqua), Cyclopentasiloxane, Dimethicone / Vinyl Dimethicone Crosspolymer, Pentylene Glycol, PEG-8, Glycerin, Phospholipids, Isopropyl Lauroyl Sarcosinate, Algae Extract, Ammonium Acryloyldimethyl Taurate / VP Copolymer, Hydroxydecyl Ubiquinone, Camellia Sinensis Leaf Extract, Sodium Hyaluronate, PPG-2 Isoceteth-20 Acetate, Propylene Glycol, Sodium PCA, Trehalose, Urea, Polyphosphorylcholine Glycol Acrylate, Deoxyarbutin, Ammonium Acryloyldimethyltaurate / Beheneth-25 Methacrylate Crosspolymer, Caprylyl / Capryl Glucoside, Sodium Acrylate / Acryloyldimethyl Taurate Copolymer, Polyquaternium-51, Polyisobutene, Butylene Glycol, Sodium Hydroxide, Dimethylmethoxy Chromanol, Mica, Fragrance (Parfum), Benzoic Acid, Methylparaben, Phenoxyethanol Propylparaben, Sorbic Acid, Chlorphenesin, Red 4 (CI 14700), Titanium Dioxide (CI 77891). Product Link

Elizabeth Arden At-A-Glance

Strengths: Some excellent serums and a few noteworthy moisturizers; praiseworthy concealers; a handful of well-formulated makeup products including foundation, blush, eyeshadow, and lipstick.

Weaknesses: No products for those battling blemishes; several products whose sunscreen lacks sufficient UVA protection; most of the foundations with sunscreen fail to provide sufficient UVA protection; lackluster eye and brow pencils; some problematic lip color products; jar packaging weakens some otherwise great formulas.

Former nurse Elizabeth Arden was a pioneer in the beauty industry. At the turn of the 20th century, Arden began her legacy when she opened her first salon, with the now-familiar red door. Over the next several years she introduced new products and services to women unaccustomed to such choices, and almost single-handedly made it acceptable for modern women to wear makeup. And while Arden understood and met these beauty needs, she was also adept at self-promotion and packaging, helping to solidify the idea that what holds the product should be as beautiful as the woman who uses it. She was the front-runner in the cosmetics industry for quite some time, until another young go-getter by the name of Estee Lauder began her own empireone that would eventually lead to the Elizabeth Arden line being almost an afterthought in the mind of many consumers.

Not only has Arden's image been diminished over the years due to odd distribution patterns (consumers were getting mixed messages as this prestige line began showing up in drug and discount chain stores), but also through their own formulary mistakes and seeming unwillingness to pay attention to current research. Given the history of this line and several outstanding products they've produced in the past, it's very frustrating that what's offered today is such a mishmash of good and bad, with a hefty dose of average. Arden still has several sunscreens that fall short by leaving out sufficient UVA protection. In contrast, Estee Lauder and the Lauder-owned lines have their sunscreen acts together and consistently impress by including other state-of-the-art goodies to amplify the environmental protection of their moisturizers.

Many of Arden's products also contain potentially problematic ingredients or are packaged in a way that puts the light- and air-sensitive ingredients at risk of breaking down shortly after the product is opened. Given Elizabeth Arden's (the woman) pioneering, innovative spirit,we can't imagine her being completely pleased with the state of her namesake skin-care line (Arden passed away in 1966). Having the gorgeous Catherine Zeta-Jones as a spokesmodel for most of theearly 2000smay have raised more interest in this brand than in years past, but a pretty face and eye-catching ads don't always translate to good skin care, as evidenced by the reviews on this site. There are some very impressive products in this line, but it's definitely one that demands careful attention to what you're buying lest you put your skin at risk.

For more information about Elizabeth Arden, call (800) 326-7337 or visit www.elizabetharden.com.

Elizabeth Arden Makeup

Cosmetics trailblazer Elizabeth Arden may have been single-handedly responsible for bringing modern makeup to American women (she opened the famous Red Door Salon in 1910 and formulated the first blush and tinted powders in 1912), but today's lineup of Arden makeup has far more disappointments than its pioneering namesake would have liked.Most of the Arden foundations with sunscreen either leave out the five prime UVA-screening active ingredients or because their SPF numbers are unnecessarily low. Either way,only oneof the foundations with sunscreens can be relied on as your sole source of facial sun protection.

In contrast to the mostlydisappointing foundations, you'll be pleased with what Arden offers for concealer, eyeshadow, lipstick, and mascara. Each of these categories has some brilliant products to consider, and they serve to prove, at least to a modest extent, that Elizabeth Arden makeup is not to be counted out just yet. The remaining products have little to extol, either because they are truly ineffective or because the competition has Arden beat by a mile.A continual bright spot for Arden is that their tester units are typically well organized and the colors are grouped so it's easy to zero in on what you like.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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