Precisely, My Brow Pencil
When it comes to brow products, Benefit has a reputation for being among the best in the business. Precisely, My Brow is a brow pencil that has some of the qualities people have come to know and love about the brand's brow offerings, but in comparison to Benefit's other brow offerings this one falls a tad short.
First, the good points: Precisely, My Brow features a sleek design that doesn't require sharpening. It has a very fine point which is great for precision brow shaping, especially when it comes to filling in sparse areas with realistic strokes that mimic brow hairs.
True to claims, it doesn't smudge, and it comes in a good range of shades for blonde to black brows (though there isn't a good option for auburn brows).
The reason this doesn't rate higher is because the texture is a bit dry which makes it hard to apply initially. While the formula does "warm up" as you apply it, it becomes dry again when you're ready for the next application. This dryness results in a lighter-than-expected color impact when you first start out. The color also fades during its wear time, though not significantly, just not as good as you would expect.
To be precise, it's not a bad brow product, it's just one that doesn't quite live up to the standards fans of this brand's brow products have come to expect!
- Pencil doesn't require sharpening.
- Fine point allows for precision brow shaping.
- Doesn't smudge.
- Good range of shades.
- Brow pencil is bit dry and stays that way between uses.
- Fades slightly during its wear time.
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.
Benefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.
Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, visit www.Benefitcosmetics.com.
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