PhotoReady Kajal Intense Eyeliner
Revlon's PhotoReady Kajal Intense Eyeliner is a standard pencil eyeliner that's dual-ended. On one end is a dark shade meant to line the upper and lower lashline, and on the other is a very light shade intended for use on the inner rim of the eyelid.
The dark shade applies easily across the lid, not tugging at all, and it doesn't smudge. The intensity of the color doesn't hold up until the end of a standard workday, so it's not quite worry-free.
As for the other end? A little background on lining the inner rim of your eyes: It's a theatrical makeup technique that some makeup artists swear by. Their logic is that it disguises the natural pinkish coloration of this part of the eye by adding a lighter tone that makes the eye appear larger. Although this technique can work as claimed, it's risky to apply a pencil so close to the eye itself. Plus, almost without exception, the effect is short-lived. Within an hour or two, your eye's natural secretions cause the liner to break down and you're back where you started. True to form, that's exactly what happens with this pencil—the inner rim lining is mostly gone after only a couple of hours.
One more thing: This pencil needs sharpening, which means product is being wasted every time you sharpen it. Add to that the fact that you're sharpening this pencil from both ends, so you're going through this twice as fast!
- Eyeliner applies easily, without tugging.
- Eyeliner doesn't smudge.
- Dark liner begins to fade before the end of the workday.
- Applying eyeliner so close to the eye itself presents a hygiene risk.
- The effect you get from applying eyeliner to the inner rim of the eye rarely lasts more than a few hours.
- Both ends of the eye pencil need sharpening, meaning product is being wasted.
Strengths: Superior foundations with sunscreen and each of them provide sufficient UVA protection (though one has a disappointing SPF 6); several outstanding concealers and powders; one of the best cream blushes around; great cream eyeshadow and liquid eyeliner; a beautiful selection of elegant lipsticks, lip gloss, and lipliner; some worthwhile specialty products.
Weaknesses: Average eye and brow pencils; inaccurate claims surrounding their Botafirm complex; mostly average to disappointing mascaras.
It may surprise some of you to know that Revlon has been around since 1932, when the company launched a unique nail polish that used pigments instead of dyes. Lipsticks followed years later, and then a full line of cosmetics, which is how we know Revlon today. Although the company has had its continual share of ups and downs over the years (largely due to out-of-control debt coupled with aggressive spending), the line has recently made numerous improvements, especially in the realms of foundations, powders, eyeshadows, and mascaras. If their goal was to close the competitive gap between themselves and L'Oreal, for the most part they have succeeded. Revlon definitely has the edge for foundations with reliable sunscreens. But despite Revlon's attempt to improve their mascara range, L'Oreal remains the clear winner (as well as L'Oreal-owned Maybelline New York).
Revlon's vast selection of makeup is divided into three main brands: Age Defying for the forty-something and older woman concerned about wrinkles, ColorStay for the teen to mid-thirties woman concerned about keeping oily skin in check and making sure her makeup stays put, and PhotoReady for women of all ages. These brands present some outstanding options and include products for all skin types (although the range of skin tones is not as well-represented here as it is by L'Oreal).
An intriguing fact is that the longevity claims for ColorStay are quite accurate: this collection of products really does offer extraordinary staying power. Conversely, Revlon jumped on the works-like-Botox bandwagon with their Age Defying range, going so far as to name their antiwrinkle complex Botafirm. Is there any confusion about what that term is supposed to relate to? Despite the claims, Botafirm won't reduce expression lines or control the muscles that cause them, though the products themselves do have many impressive qualities.
Note:Revlon is categorized as one that tests on animals because their products are sold in China. Although Revlon may not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brands state that they dont test on animals unless required by law. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Beautypedia Team.
Suffice it to say, Revlon has more commendable products than ever before, and although they rely heavily on celebrity spokespersons, their best products ably speak for themselves.
For more information about Revlon, call (800) 473-8566 or visit www.revlon.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.