Photo Focus Stick Foundation
Wet ‘n Wild’s Photo Focus Stick Foundation is a good, fragrance-free option for a nearly-seamless look at a budget-friendly price.
This stick foundation comes in no-frills packaging – a black swivel-up tube with a pop-off cap. The solid foundation inside quickly warms up when it contacts skin, making it pliant and and easy to apply; this blends beautifully!
A little goes a long way, and you can achieve medium coverage with just a few swipes. Though its wax and oil-based formula is creamy – and best for normal to dry skin not prone to breakouts because of that – it sets to a soft, demi-matte finish that has a slight blurring effecting on fine lines, wrinkles, and enlarged pores.
We found that it wore well throughout a standard work day (about 8 hours) without fading, though it did crease a bit towards the end of its wear time. You can buff this out easily with fingers or a sponge, but the initial creasing is noticeable.
We should note: many of the non-fragrant plant oils that give this its initial creamy texture are soothing, among them sunflower, passionfruit, macadamia, argan, and coconut oils. It’s always nice to see some skin beneficial ingredients included in makeup! This also comes in a good number of natural-looking shades, including options for very fair to medium-deep skin tones.
Slight creasing aside, we’re fans of this foundation, which is another wallet-friendly winner from Wet ‘n Wild.
- Foundation is pliable and easy to apply and blend.
- Provides medium coverage with an attractive demi-matte finish.
- Wears well without fading for about 8 hours.
- Includes some beneficial non-fragrant plant oils.
- Comes in a good range of shades.
- Fragrance free.
- Creases a bit towards the end of its wear time.
The Photo Focus™ Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus™ Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown.
Wet 'n' Wild At-A-Glance
Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.
Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.
Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.
For more information about Wet 'n' Wild, visit www.wnwbeauty.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.