Photo Focus Foundation
We've always said expensive doesn't mean better in the world of beauty, and Wet n' Wild's Photo Focus Foundation is a good example of why this is true! It is a natural-looking liquid foundation that enhances skin beautifully while being wallet-friendly, at the same time.
Photo Focus Foundation comes in a clear bottle whose cap has a built-in spatula applicator. The product itself is quite fluid and a little goes a long way: You don't need much at all to achieve medium to full coverage.
Where this foundation shines is in how skin-like it appears. The easy-blend formula meshes remarkably well with skin, setting to a demi-matte finish that's lightweight yet dimensional. It really is "your skin, but better!"—and it looks good under numerous light sources, so you can snap those selfies with confidence.
The formula is best for those with normal to combination skin; those with very dry skin or dry patches will likely want a more hydrating formula.
This fragrance-free foundation does an admirable job holding up through the day, with no fading, creasing, and no emphasis of imperfections (like enlarged pores) later in the day. We found the claim that this holds up well in photographs to be true: Even with flash photography, there was no white cash or obvious flash "bounce back" from this foundation!
Though it's not advertised as waterproof, because it does stay put so well we recommend using a waterproof makeup remover to make sure you fully remove it at the end of the day.
Wet n' Wild offers an impressive, extensive shade range for this formula for fair to deep skin tones, and most of them appear natural-looking on their intended skin tones.
If you've avoided drugstore foundations in the past because you didn't think they could compete with their department store counterparts, this could be the product that changes your mind!
- Easy to blend.
- Foundation appears natural-looking and skin-like.
- Doesn't crease, fade, or emphasize pores.
- Good range of shades available.
- Fragrance free.
Wet 'n' Wild At-A-Glance
Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.
Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.
Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.
For more information about Wet 'n' Wild, visit www.wnwbeauty.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.