Wet 'n Wild

Photo Focus Dewy Face Primer

0.84 fl. oz. for $ 4.99
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Brand Overview

Wet n' Wild's reputation as a bargain brand with buzzworthy products is generally accurate, but PhotoFocus Dewy Face Primer falls short of achieving that enticing distinction.

Packaged in a squeeze tube with a twist-off top, this fragrance-free primer has a lightweight lotion texture. You'd think that would mean it's easy to apply, but it drags a bit as you spread it across skin. It's not impossible to blend, it's just a bit of a surprise for this kind of product.

A thin layer results in a slightly bronzy, pearlescent sheen that mimics glowing skin. Anything heavier though, and this begins to look sparkly, so keep that in mind depending on what look you're trying to achieve.

As a good primer should, this also helps a bit with foundation application (it goes on more smoothly), but unlike the best primers, it doesn't make foundation last any longer than it would on its own.

That's a mixed bag already, but over time, it becomes even more that way. While this doesn't fade, it emphasizes fine lines and wrinkles (both under makeup and on its own), which is not how a product claiming to make skin look "dewy" should turn out!

In the end, while not a terrible option, and certainly wallet-friendly, it just doesn't match up to the far better options you'll find on our list of Best Foundation Primers.

  • A light application results in glowing, dewy-looking skin (both with or without foundation)
  • Enhances foundation application a bit.
  • Fragrance free.
  • Drags across skin a bit during application.
  • Emphasizes lines and wrinkles.
  • Fails to help makeup last longer than it would on its own.
Jar Packaging: No
Tested on animals: No
A fresh face starts with photo-prepping primer. Infused with Vitamin E, this lightweight formula helps smooth your skin for an even makeup application. The primer is infused with pearl pigments to add dimension for that glow-from-within look.
Water/Eau, Glycerin, Ethylhexyl Palmitate, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, PPG-26-Buteth-26, Panthenol, Propanediol, PEG-40 Hydrogenated Castor Oil, Carbomer, Ethylhexylglycerin, Tocopheryl Acetate, Chlorphenesin, Caprylhydroxamic Acid, Sodium Hydroxide, Disodium EDTA, Dipotassium Glycyrrhizate, Alumina, Tin Oxide, Silica, Titanium Dioxide/CI 77891, Iron Oxides/CI 77491, CI 77499.

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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