e.l.f. Cosmetics

Personal Blend Foundation SPF 15

for $ 8.00
Expert Rating

Expert Reviews

Community Reviews


Brand Overview

Addressing the trickiness of precise shade-matching, e.l.f. developed this makeup with four chambers of loose powder foundation in different shades and undertones that can be mixed and blended to match your skin tone. While it does have a mineral-based sunscreen, the packaging and the product’s texture are problematic.

The sifter opening at the top of each chamber is too small to get product out easily. Add to that a slightly clumpy texture, and it’s even more challenging to get enough powder out or to blend it easily with another shade. It also takes effort to get the color blended the same way each time.

The clumping also makes even application difficult, but once blended (if you have the patience) the finish left behind is slightly luminous and feels somewhat creamy, while the coverage is light. The formula and finish works for all skin types.

  • Soft, luminous finish.
  • Powder feels creamy, not overly dry.
  • Includes broad-spectrum mineral sunscreens.
  • Very difficult to dispense from sifter opening.
  • Powder tends to clump together.
  • Doesn’t apply evenly.
  • Doesn’t blend well with the other shades in the component.
  • Difficult to get the same shade with each use.

More Info:

As with any powder foundation with sunscreen, we do not recommend relying on it as your sole source of sun protection. It’s not that the sun protection isn’t helpful or effective; rather, it’s that most women will not apply enough of this to get the stated level of protection. For best anti-wrinkle results, a powder with sunscreen should be used in addition to a daytime moisturizer or foundation with sunscreen.

Jar Packaging: No
Tested on animals: No
Active: Zinc Oxide (15%), Titanium Dioxide (10%), Other: Mica, Bismuth Oxychloride, Titanium Dioxide, Tocopheryl Acetate, Boron Nitride; May contain: Iron Oxides, Manganese, Violet, Ultramarine

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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