One Coat Multi-Benefit Mascara Waterproof
One Coat Multi-Benefit Mascara Waterproof is a good, but not great, fragrance-free lengthening mascara that's also waterproof. Where it falls short, and thus earns its rating, is its performance compared to its rather lofty claims.
Perhaps most disappointing is that the nylon-bristle brush doesn't build much volume (thickness) even after several coats. The brush lengthens well, and the mascara applies without clumps, producing defined, separated lashes—just without much of the promised volume.
The other issue is that the supposedly "lash-loving" formula doesn't do much to condition lashes, so that's one "multi-benefit" you won't be getting. This leaves lashes feeling slightly dry, which is typical of waterproof formulas—and this formula is remarkably waterproof, one of its high points.
What of the keratin ingredient mentioned in the claims? Keratin is a protein, and makes up the main protein in skin and nails. It's not conditioning on its own, nor can it make lashes stronger, but at least Almay isn't making those claims—at least directly. Simply put, keratin isn't a must-have ingredient for lashes and doesn't provide any special benefits.
Wrapping up, One Coat Multi-Benefit Mascara Waterproof is worth a look if you want a waterproof mascara that defines and lengthens (but not to a dramatic extent) and holds up well throughout the day. Its mediocre rating is based mostly on its lack of fulfilling the claims of thickening/volume and making lashes feel conditioned.
- Remarkably waterproof, fragrance-free formula.
- Well-designed brush visibly separates and defines lashes.
- Provides impressive length, at least if you don't want super-dramatic lashes.
- Doesn't condition lashes any better than most mascaras.
- Lacks in the thickness and volume department.
Builds the ultimate lash look with volume, length, and definition while conditioning lashes. Lash-loving, non-irritating formula with keratin. Removes easily with Almay makeup remover.
Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.
Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.