One Coat MegaVolume Mascara
Almay's One Coat MegaVolume Mascara comes with claims that it can give you sky-high lashes. It doesn't quite live up to that boast, but this still has a lot to offer!
The visual hook with this mascara is its brush: It's cone-shaped, like a megaphone, a design that's supposed to "maximize" the amount of mascara you get on lashes. It doesn't make a big impact on how the mascara is distributed; in fact, it ends up being just as effective as your average spoolie brush.
The marriage of brush and fragrance-free mascara formula does a good job adding lift to lashes, while also providing increased length and some curl. You'll also see additional volume, but it's not nearly as volumizing as claimed; if you're looking for a dramatically fuller fringe, this doesn't quite fit the bill.
One Coat MegaVolume Mascara wears well throughout the day with no clumping, flaking, or smudging, and is easy to remove with a facial cleanser or makeup remover. The performance doesn't quite live up to the claims, but this is still an option to consider, and the price is more than fair.
- Provides good length, curl, and lift to lashes.
- Applies evenly.
- Doesn't clump, flake, or smudge.
- Fragrance free.
- Not as volumizing as claimed.
Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.
Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.