On the Rise Volume Liftscara
NYX’s On the Rise Volume Liftscara is one of those mascaras that earns an average rating not because of poor ingredients or disastrous performance – it’s just not that special and it doesn’t live up to the claims it makes. The result is disappointment because the product simply can’t match its hype.
The packaging is pretty standard: this comes in a plastic pink and black tube with a spoolie applicator. NYX says that spoolie has an innovative shape, but that’s not exactly the case; it’s a slight hourglass silhouette that we’ve seen in other mascaras plenty of times before. That’s not a bad thing, of course, it’s just not something that sets this apart from the crowd.
This is easy to apply, with minimal clumping even after multiple coats, and we found this didn’t flake or smudge throughout a full day of wear.
At issue is that this just is lackluster when it comes to providing lash enhancement. Even piling on coats didn’t make much difference; this managed to darken lashes well and separate them a bit, but that’s about it.
For a mascara named “Liftscara” there was no significant lift to speak of and only a small amount of volume added – nothing near the dramatic effects NYX claims.
While this would make for a good everyday mascara, as one designed to give “oomph” to your fringe, it falls very short. You’ll find better lifting and volumizing formulas on our list of best mascaras.
- Applies smoothly with minimal clumping.
- Wears well without flaking or smudging.
- Darkens lashes well and provides some separation.
- Fragrance free.
- Applicator shape isn’t as innovative as claimed.
- Provides no significant lift or volume to lashes.
Elevate your expectations with our new On the Rise Volume Liftscara. This ultra-pigmented formula catches and coats lashes in matte black color for quick-charge lift and volume in just a few strokes. Featuring an innovative applicator shape and an elastomer brush head, the part-hourglass, part-rounded brush delivers high drama, intense volume and serious elevation! Case in point: in a clinical study, 95% of participants saw instant volume and 94% saw instant lift.
This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics website is www.nyxcosmetics.com.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.