Nude Matte Shadow
NYX has impressed us once again, this time with their collection of single, matte eyeshadows! The soft-to-the-touch, pressed-powder texture blends well and doesn't flake as the day wears on.
The shade range includes classic, neutral shades of brown, grey, and cream, as well as hues of plum, blue, light pink, green, and black. Colors go on sheer but can be layered for deeper pigmentation, though you'll notice some shades have a tinge of shine the heavier you apply them (but not enough to magnify wrinkles). Bravo NYX!
- Soft, pressed-powder texture blends on smoothly.
- Doesn't flake.
- Several flattering shades.
- Can be worn sheer or layered for deeper color.
- Bargain price!
This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics website is www.nyxcosmetics.com.
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