No7 Photo Fix Wrinkle Filler and Primer
This wrinkle filler, which has a serum-like texture, is bigger on impressive-sounding claims than it is on any results you'll see in the mirror. (Wait, that describes many of the anti-wrinkle products out there, doesn't it?)
The fragranced formula has a silky, slightly thick texture that glides over the skin, softly filling in minor, superficial lines and other surface imperfections, so your skin is prepped for makeup. It leaves a bit of a healthy glow on the skin, but, compared to wrinkle fillers with a spackle-like texture, this doesn't do the job as well or as long. The company's claim of results lasting up to 8 hours is really stretching it!
This feels light and is suitable for all skin types except extra-sensitive, but you need to keep your expectations realistic. This isn't Photoshop in a tube, it's just one more product that smoothes and temporarily fills surface irregularities on skin so that makeup goes on more easily and looks better.
- Smoothes skin's surface, temporarily filling in superficial (not deep) wrinkles and large pores.
- Leaves skin prepped for makeup.
- Easy to apply.
- Doesn't have the same impressive effect as spackle-like wrinkle fillers.
- Fragrance is strong enough that this isn't ideal for use on wrinkles around the eyes.
Reduces the appearance of the signs of aging instantly! The results can be seen in just 10 minutes and they last for up to 8 hours. A unique complex combines filling properties with light diffusing particles to smooth fine lines and wrinkles and put uneven skin tone and pores into soft focus.
Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.
Boots sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, youll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.
Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.
You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldn't be missed (as well as the less-than-impressive options).
For more information about Boots, call (866) 752-6687 or visit www.boots.com.
Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.
Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.
Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.