No7 Line Correcting Booster Serum
Boots No7 Line Correcting Booster Serum is a good product overall but could be so much more with just a few additional anti-aging ingredients to make good on its line-correcting claims.
This booster comes packaged in a tall, cylindrical tube with a dropper-type applicator that bears a passing resemblance to a syringe. In order to dispense, you press down on a button at the bottom of the tube.
The fragrance-free serum inside has a lightweight texture that absorbs quickly and makes skin appear plumped and hydrated. It’s light enough that it works will with other skin care products, as well as under makeup.
The stars of the show here are three different peptides that can help skin act younger. The translation is that these ingredients can make a difference in the appearance of lines and wrinkles.
Outside of the peptides (which come after the preservative in the ingredient list, so there’s not a great concentration of them here), there’s not much else here. While this formula can help skin look and act younger, there are other serums that include peptides plus antioxidants and hydrating and restoring ingredients for a more robust benefit.
Still, there’s merit to this product as long as you know that your skin care routine should include additional treatments for maximum results.
- Lightweight texture absorbs quickly and makes skin appear plumped and hydrated.
- Contains peptides that can teach skin to look and act younger.
- Fragrance free.
- Aside from the peptides, the formula is relatively ho-hum.
- Peptides are listed after the preservative in the ingredient list, meaning they’re in a lower concentration.
This clinically proven, targeted booster serum is our most concentrated line correcting serum, specially designed to be applied directly to lines and wrinkles.
Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.
Boots sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, youll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.
Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.
You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldnt be missed (as well as the less-than-impressive options).
For more information about Boots, call (866) 752-6687 or visit www.boots.com.
Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.
Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.
Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.