No7 Intensively Moisturizing Body Serum
Body serums aren’t that common, mostly because the ingredients in well formulated serums tend to be more expensive, so can be impractical to use in a body-care product unless the price goes beyond what most consumers would consider reasonable. Given the price and size of this body serum from Boots, we weren’t expecting an amazing formula, and we were right. It’s not that this is a bad product; rather, it’s not as exciting a formula as any of the facial serums that earned our top rating.
What’s most disappointing, though, is that this serum contains more fragrance than state-of-the-art anti-aging ingredients. Save for argan oil (a good, non-fragrant plant oil), the other anti-aging ingredients make too little of an impression to be of likely benefit to skin. Although in some respects this is a better formula than standard body lotions, it’s too light to be “intensely moisturizing” and too low on anti-aging ingredients to truly improve skin firmness and elasticity. At best, this serum’s silky texture will make normal to oily or slightly dry skin feel smoother and softer.
This velvety and intensely moisturizing body serum glides on to instantly soften and brighten the skin. We've combined the same powerful blend of protecting and renewing ingredients contained in our Protect & Perfect Intense Beauty Serum. Our skin firming complex with Lipopeptides and Alfafa extract helps restore skin's structure and maintain elasticity for younger looking skin in 4 weeks.
Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.
Boots sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, youll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.
Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.
You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldnt be missed (as well as the less-than-impressive options).
For more information about Boots, call (866) 752-6687 or visit www.boots.com.
Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.
Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.
Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.