No7 Instant Results Purifying Heating Mask
Boots No7 Instant Results Purifying Heating Mask is a pretty good way to make skin feel instantly polished without harming it.
The selling point of this fragrance-free mask is that it heats up once applied. Normally if a product makes your skin feel warm, we'd say to steer clear of it, as that sensation can mean your skin is being irritated. But in this case, that warming feeling is caused by zeolite clay.
When it contacts water, zeolite produces what's called an exothermic reaction, meaning it releases energy in the form of heat. Though the immediate effect is warmth, it only lasts a couple of seconds, so skin isn't being damaged by overly hot temperatures or something that begins warm but gets progressively hotter. This heating sensation has no benefit for skin (if anything, it's a little gimmicky), but it's also benign, so no harm done.
The creamy formula also includes emollients to offset the clay so skin doesn't feel dried out after you rinse. There aren't a lot of beneficial ingredients included, but that doesn't matter as much in this case, since this is a rinse-off formula.
Although labeled a mask, this product is actually more of a scrub. Most clay-based masks instruct you to leave them on for 10+ minutes and then rinse. With this product, you're instructed to massage it into your face immediately, relax for 1-2 minutes and rinse.
As for the scrub, physical exfoliation comes in the form of pumice (volcanic rock). That might sound scary, but the particles here are (surprisingly) so finely ground that the polishing action is very gentle. Still, we urge caution as even finely ground pumice can still have rough edges that scratch at skin if you use too much pressure.
This scrub "mask" does a great job smoothing skin's surface, but cannot deeply cleanse pores as claimed. That's a job better suited to a well-formulated BHA exfoliant based on how it works to penetrate into pores.
- Creamy formula doesn't dry out skin.
- Finely ground pumice provides gentle exfoliation provided you use light pressure.
- Fragrance free.
- Cannot deep cleanse pores as claimed.
No7's Instant Results Purifying Heating Mask uses a gentle thermal action to open pores and effectively draw out impurities for a deep pore cleansing action. The non-drying formulation is designed to reduce shine without stripping away essential moisture.
Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.
Boots sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, youll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.
Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.
You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldn't be missed (as well as the less-than-impressive options).
For more information about Boots, call (866) 752-6687 or visit www.boots.com.
Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.
Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.
Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.