No7 Hydrating Skin Paste
Boots’ No7 Hydrating Skin Paste is a good, soothing cream for dry skin that soothes as it adds moisture.
This overnight mask is packaged in an opaque squeeze tube that protects its beneficial ingredients from light and air. Reinforcing the name, this starts off as something of a thick paste – there’s even a blue stripe in the white cream that makes this appear almost like toothpaste – but it’s not overly stiff and thick. In fact, when it contacts skin it melts quickly to become a soothing, hydrating moisturizer that isn’t greasy, and is suitable for normal to dry skin.
There’s nothing very state-of-the-art or fancy about the formula; rather it’s a mix of ingredients proven to help rehab parched skin, including petrolatum, fatty alcohols, and safflower seed oil. There are also three forms of skin-plumping hyaluronic acid, in addition to ceramides that help defend skin’s barrier from moisture loss.
We generally like to see formulas that are more robust when it comes to vitamins and antioxidants, as they help defend skin against environmental factors but since this mask’s claims are all about locking in moisture, we’re recommending it for its merits for dry skin types.
- Creamy formula works well for normal to dry skin.
- Includes hydrating petrolatum, fatty alcohols, and non-fragrant plant oils.
- Contains hyaluronic acid and ceramides.
- Packaged to protect its light- and air-sensitive ingredients.
- Fragrance free.
Our Hydrating Skin paste works overnight to effectively target dry, tight feeling skin. The dual-action striped formula locks in moisture overnight to deliver visible results from the first morning.
Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.
Boots sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, youll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.
Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.
You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldn't be missed (as well as the less-than-impressive options).
For more information about Boots, call (866) 752-6687 or visit www.boots.com.
Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.
Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.
Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.