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Boots

No7 Exquisite Curl Mascara

for $ 7.99
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Brand Overview

Boots claims this mascara can curl your lashes up to 90 degrees! While that amazing boast doesn't happen, this is a good mascara option for those wanting to add moderate curl to their eye-framing fringe.

No7 Exquisite Curl has a curved brush and glides onto lashes easily without clumping. It adds moderate curl and volume, and a good amount of length. This wears well all day long without smudging or flaking, and comes off in seconds with a water-soluble cleanser.

You won't want to toss your eyelash curler for this mascara, but it is a good option to use once you're done curling!

Pros:
  • Adds moderate curl and volume to lashes, and considerable length.
  • Doesn't clump when applied.
  • Doesn't flake or smudge throughout the day.
Cons:
  • Only adds moderate curl to lashes instead of a more dramatic effect as claimed.
  • If you're looking for noticeably longer, thicker lashes, this won't deliver without a lot of effort.
Jar Packaging: No
Tested on animals: No

Boots At-A-Glance

Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.

Boots sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, youll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.

Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.

You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldnt be missed (as well as the less-than-impressive options).

For more information about Boots, call (866) 752-6687 or visit www.boots.com.

Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.

Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.

Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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