No Filter Concealer
Buzzworthy brand ColourPop's had many hits among its offerings, but its No Filter Concealer leaves something to be desired. Sadly, this product doesn't represent top-notch budget-priced beauty.
The packaging for this creamy, fragrance-free concealer is straightforward: A clear plastic tube with a sponge-tipped doe foot wand applicator inside. Though creamy, it's not overly thick, and is easy to apply and blend for medium coverage of dark circles and redness.
It also comes in a range of shades for fair to deep skin tones, though many of the shades oxidize to about a shade darker than their initial appearance. That's something to keep in mind when you're selecting shades, although we encourage you to look to other concealers instead.
Though the formula doesn't fade over time, it does crease noticeably as the hours wear on, accentuating fine lines and wrinkles. It also becomes more matte and dry in appearance over time, making the undereye area appear duller and older-looking.
While the price is great for this product, there are other concealers that perform better and are still wallet-friendly. You'll find them on our list of Best Concealers & Correctors.
- Easy to apply and blend.
- Good medium coverage of dark circles and redness.
- Fragrance free.
- Most colors oxidize to a darker shade.
- Creases over time.
- Makes the undereye area appear duller and older over time.
If you havent heard of the makeup brand ColourPop yet, chances are you will soon. A favorite of beauty bloggers and fashion columnists, this Los Angeles-based makeup company has made a splash thanks to its seemingly endless offering of color products, bargain prices, and savvy use of social media. The brand certainly captured our attention, and we were glad it did!
ColourPops sticking point is that the brand is something of an enigma in this age of instant information; very little is known about its owners and origins, save that its parent company is a brand called Seed Beauty. We also know that all aspects of its production are centered in the Los Angeles area (which is why the brand claims its turnaround in creating new products can be as short as a month).
At the time of this writing, ColourPop's focus is strictly on makeup, particularly eye, lip, and cheek-area products (there are no complexion products yet, like foundation). ColourPop's chief claim to fame, according to its website, is that it offers luxury formulas at prices that wont break the bank. For the most part that description is, pardon the pun, right on the money!
The brands signature products are their Super Shock Shadows, which feature a bouncy cream/powder texture, and as a whole perform brilliantly with an impressive color payoff, great wear, and a price that's right around $5 each. ColourPop also does well with its Super Shock Cheek blushes and highlighters, which have the same distinctive texture as the shadows.
Despite our obvious enthusiasm, not to say every product from ColourPop is top-tier. While most of its lip products are good, there are a few that didn't apply evenly and had haphazard performance. Overall though, this is a line that has quite a bit to offer, and with the biggest ticket item costing only $8, most can afford to try a few different options to see what they like best, and you're highly likely to find some bona-fide beauty bargains that outperform much more expensive makeup.
Note: The company does not provide a phone number on their website, but they do provide an email address and promise to reply to messages within 2 business days.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.