Urban Decay's has two blockbuster beauty products with its Naked and Naked2 eyeshadow palettes, and in true Hollywood fashion, decided to make its collection a trilogy. Naked3 hit the scene with all the fanfare of a big-budget movie premiere, but ultimately it's a disappointment compared to its predecessors.
Housed in a rose gold-colored tin case, Naked3 features 12 pink-based neutrals. They range in color from the almost-white "Strange" to the aptly-named "Blackheart" (a deep burgundy with red micro-glitter), with some beautiful copper, mauve, gray, and dusty rose shades in between. The shadows come in a variety of finishes which include matte, satin, shimmer, and glitter, and are, like all eyeshadow palettes, designed to be used together to create a variety of looks.
Once the pretty packaging is stripped away, what you're left with is a group of shadows that, while gorgeous, are problematic. Each of the shades is almost too creamy yet so sheer that you have to pack on quite a bit to see any substantial color, despite Urban Decay's claim on its site that these shadows contain a special "Pigment Infusion System" that imparts rich color.
The shadows do indeed look good (and wear well) once you've gotten down the application, but you shouldn't have to pile on so much shadow to get a full color effect!
Another problem is that the glitter shades flake like crazy, meaning you wind up with glitter all over your lashes and your cheeks. This can be mitigated somewhat by applying these shadows wet, but there's still a bit of flaking even with that method.
Note that the powder eyeshadow formula for Naked3 is different than Urban Decay's other 12-shade Naked palettes, and it's not a change for the better.
Naked3 certainly isn't a complete bust, but you would be much better off checking out one of the palettes feature on our list of Best Eyeshadows.
- Eyeshadow colors included are neutral enough to create a variety of looks.
- The non-glittering shades wear well throughout the day.
- Most of the colors have very sheer pigmentation, meaning you have to apply a lot to get any real color impact.
- Glitter shades are crumbly and flake onto lashes and cheeks.
Urban Decay At-A-Glance
Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier;bronzing powder; brow products; makeup brushes.
Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.
From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.
Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.
Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.
For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.
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