e.l.f. Cosmetics

Moisturizing Lipstick

for $ 3.00
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Expert Reviews

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Brand Overview

e.l.f.'s Moisturizing Lipstick has a misleading name. Although this is a good cream lipstick, it's not all that creamy nor does it moisturize to the point where someone with dry lips could forgo their lip balm. Housed in packaging that borders on excessive, this lightly fragranced lipstick has a smooth feel that glides over lips, yet it's not so slippery that the color quickly migrates into lines around the mouth.

Speaking of color, what's imparted from this lipstick's range of attractively soft and bold shades is nicely pigmented and leaves a nice stain. This may not be as moisturizing as claimed, but it's definitely long-lasting and comfortable enough that most people can wear it sans lip balm prep. All told, this is an impressive lipstick for a great price!

  • Inexpensive.
  • Workable shade selection includes a variety of soft and bold shades.
  • Leaves a nice stain!
  • Doesn't easily creep into lines around the mouth.
  • Not as creamy or moisturizing as described (but by no means is this a drying formula).
Jar Packaging: No
Tested on animals: No
Paraffinum Liquidum (Mineral Oil), Petrolatum, Ceresin, Ethylexyl Palmitate, Hydrogenated Polycedene, Microcrystalline Wax (Cera Microcrystallina), Polybuten, Paraffin, Synthetic Beeswax, Polyethylene, Copernicia Cerifera (Caranuba) Wax, Silica Dimethyl Silylate, Fragrance (Parfum), Butryospermum Parkil (Shea) Butter, Retinyl Palmitate (VA), Tocopheryl Acetate (VE), Ascorbyl Palmitate (VC), Propylparaben. May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491; CI 77492, 77499), Red 40 Lake (CI 16035), Red 7 Lake (CI 15850), Red 27 Lake (CI 45410), Red 6 Lake (CI 15850), Yellow 6 Lake (CI 19140), Tin Oxide (CI 77861).

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

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