e.l.f. Cosmetics

Mineral Eye Brightener

for $ 3.00
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Brand Overview

Housed in a jar outfitted with a built-in sifter is this loose powder highlighter designed to brighten the eye area. Applying loose powder so close to the eye itself isn’t the best way to go, as loose powder has a tendency to get into the eye itself (plus working around the eyes with pressed powders is just so much easier).

The kicker here is that this loose powder highlighter is surprisingly easy to work with. We were impressed with how smoothly this applied, having a natural affinity for skin and leaving a brightened finish that doesn’t look sparkling or over-powdered. Whether used around the eyes or elsewhere to highlight, this pale yellow powder is worth considering.

As for the claims that this contains ingredients to tighten and refresh the eye area: Although the vitamins and soothing plant extracts can be helpful, none of them tighten skin and in fact in the jar packaging this has, the potency of the antioxidants won’t last for long after this is opened. Consider this for its ease of application and subtle highlighting effect, not for its alleged skin care benefits.

Note: The sole shade (Buff) is best for fair to medium skin tones. Also, apply sparingly and blend away the excess if you have lines around the eye, as this powder can make them more apparent as the day wears on.

Jar Packaging: Yes
Tested on animals: No

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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