Too Faced

Melted Matte Liquified Long Wear Matte Lipstick

0.40 fl. oz. for $ 21.00
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Brand Overview

Melted Matte Liquified Long Wear Matte Lipstick is a liquid lip color that goes on like a gloss with a doe-foot applicator. The formula quickly dries into an uber-matte lipstick that wears and wears—but its tenacity makes for an uncomfortable texture.

Ten seconds after you apply it, you won't see a hint of shine. But you also won't feel a hint of moisture. If you rub your lips together, they won't slide. They won't stick together, either; it's more a stopping-in-your-tracks experience that we didn't care for. But if matte is what you're looking for, matte is what you'll get.

And because this is a true, flat matte, every line, wrinkle, and crease will be visible through the 23 irreverently-named, vibrantly-hued shades like Granny Panties, Mrs. Roper, Lady Balls. The innovative, fun colors range from rich nudes to classic pinks and reds to gutsy green and blue.

The coverage is dense and opaque, and the color lasts incredibly long. No kidding, the rich color lasted through a drink, a meal, a shower and a nap without needing a touchup. That's a feat in and of itself, but this lipstick also has virtually no transfer, and won't flake or clump. To combat the texture, lightly moisturize your lips before applying but don't use too emollient a product or the matte finish won't last.

  • Dense, opaque, long-lasting matte finish.
  • Little transfer.
  • Attractive, vibrant shades.
  • Fragrance free.
  • Uber-matte texture can feel uncomfortably dry.
Jar Packaging: No
Tested on animals: No
Our innovative formula glides over lips like a gloss but dries to an ultra-matte opaque finish. Infused with a no-sting lip plumper and filler, Melted Matte ensures color always looks rich, full, and kissable never dry, shriveled or cracked. Doe-foot applicator comfortably coats lips in bursts of intense, saturated matte color that lasts for hours.
Isododecane, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Beeswax/Cera Alba/Cire d'Abeille, Kaolin, Silica Dimethyl Silylate, Cyclohexasiloxane, Disteardimonium Hectorite, Aluminum Benzoate, Water, Butylene Glycol, Caprylyl Glycol, Cetearyl Ethylhexanoate, Ethylhexyl Palmitate, Glyceryl Behenate/Eicosadioate, Helianthus Annuus (Sunflower) Seed Oil/Helianthus Annuus Seed Oil, Hexylene Glycol, Hydrogen Dimethicone, Palmitoyl Tripeptide-38, Persea Gratissima (Avocado) Oil/Persea Gratissima Oil, Phenoxyethanol, Portulaca Pilosa Extract, Propylene Carbonate, Retinyl Palmitate, Sodium Hyaluronate, Sorbitan Isostearate, Sucrose Cocoate, Tocopherol. May Contain (+/-): Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410).

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

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