Too Faced

Melted Latex Liquified High Shine Lipstick

0.23 fl. oz. for $ 21.00
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Brand Overview

Melted Latex Liquified High Shine Lipstick looks like a standard lip gloss with a doe-foot applicator, but it's much richer in its appearance and feel. The dense "honey-like" texture really does deliver a melted latex effect, gripping lips with high-voltage shine. That can be both a pro and a con, as we'll discuss…

The downside to the viscous nature of this lipstick is that it's high-maintenance. It can cling to lips unevenly, although we found layering it on thickly created smooth coverage. The trouble is that you then have to worry about it looking uneven again every time you press your lips together or take a sip of something. This lipstick transfers onto everything it comes in contact with, including your teeth.

On the upside, if you're looking for bold "notice me" lip color, this delivers! The vibrant, trendy shades and ultra-glossy finish creates a spotlight on your lips. Even though it transfers, the color and shine really do manage to last for hours.

One other note: This formula is slightly fragranced. Lower concentrations aren't as bad as highly fragranced products, but fragrance free is always better for the health of your lips.

  • Delivers high-voltage shine and rich color.
  • Tons of vibrant shades.
  • Your lips really will get noticed with this.
  • Goopy texture can cling unevenly to lips.
  • Transfers onto anything it comes in contact with, including teeth.
  • High-maintenance (you'll have to check the mirror often).
Jar Packaging: No
Tested on animals: No
Using exclusive technology that keeps high-shine lipsticks liquid, Melted Latex redefines the lips with honey-like texture that ensures gloss clings to lips with a latex shine. Doe-foot applicator comfortably coats lips in bursts of intense, buildable, lacquered color that lasts for hours.
Polybutene, Pentaerythrityl Tetraisostearate, Trimethylolpropane Triisostearate, Hydrogenated Polyisobutene, Diisostearyl Malate, Octyldodecanol, Sucrose Acetate Isobutyrate, Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Silica Dimethyl Silylate, Triisodecyl Trimellitate, Mica, Disteardimonium Hectorite, Hydrogenated Styrene/Butadiene Copolymer, Propylene Carbonate, Flavor/Aroma, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Limonene, BHT. MAY CONTAIN/PEUT CONTENIR (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742). *Ingredients vary by shade. Double check the package.

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

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