Mega-Volume Waterproof Mascara
Almay's not a brand known for its powerhouse mascara formulas, but with its Mega-Volume Waterproof Mascara, that just might change.
The main hook with this mascara is in its "megaphone-shaped" brush, which is essentially a spoolie brush that bows out a bit at the end. It's an intriguing design, but it doesn't make an impact one way or the other when it comes to mascara application.
The star here is in the mascara formula itself: it beautifully enhances lashes by adding a good amount of length, volume, and even some curl. The mascara is soft and doesn't feel stiff on lashes, and even though there is some minor clumping when adding additional coats, it's easy to brush out.
This also holds up remarkably well throughout the day, with no smudging, flaking, and it is truly waterproof as claimed, holding up to moisture without melting away.
If you've been looking for a good multitasking mascara in a budget price range, then this fits the bill nicely.
- Adds good length, volume, and some curl to lashes.
- Doesn't flake or smudge.
- Waterproof as claimed.
The Megaphone Brush on Almay's One Coat Mega-Volume Waterproof Mascara makes every lash shout! This innovative Megaphone Brush is designed to maximize formula pickup and delivery to lashes. Sculpt unique lash looks with show-stopping volume!
Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.
Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.