Matte Liquid Lips
No7's Matte Liquid Lips is yet another good entry into the drugstore liquid lipstick market, although the name and claims are misleading because it isn't matte.
Matte Liquid Lips comes in a clear tube with a sponge-tipped wand applicator. This fragrance-free lipstick is lightweight and incredibly smooth, gliding over lips with no drag whatsoever. You get fully saturated color from just a swipe or two, and it feels moisturizing and comfortable throughout its wear time.
As stated above, Matte Liquid Lips isn't matte, and that's a problem if this finish is what you're after. Like most liquid lipsticks, this goes on creamy but rather than setting to a matte finish, it stays creamy until it fades to an attractive stain (which happens about three or four hours into its wear time).
We repeat: this never dries down to a true matte finish, or even one that's satin/velvet. This is definitely a cream lip color, though it is a pretty one.
If you prefer a creamy liquid lip color, this is great and the variety of shades are workable. Just know that if you're looking for an honest matte liquid lipstick, this doesn't fit the bill!
- Smooth, comfortable color that feels moisturizing.
- Fades to an attractive stain.
- Comes in a good range of shades.
- Fragrance free.
- Finish is not matte as claimed.
No7 Matte Liquid Lips add a vibrant splash of colour to your cosmetic bag! The moisture rich texture glides on in one stroke to deliver high impact matte lips that lasts up to 8 hours. Texture is comfortable, non-drying and lasts all day long.
Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.
Boots sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, youll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.
Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.
You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldnt be missed (as well as the less-than-impressive options).
For more information about Boots, call (866) 752-6687 or visit www.boots.com.
Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.
Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.
Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.
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