Maybelline New York

Master Smoky Longwearing Shadow-Pencil

for $ 6.99
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Maybelline's Master Smoky Longwearing Shadow-Pencil has a great concept—an eyeshadow stick that includes its own smudging tool—unfortunately, execution is just a mess all the way around! On one end of this pencil is a twist-up eyeshadow stick; on the other end a round sponge applicator that's supposed to smudge the shadow for a perfect smokey eye.

The problems start right away with application. The pencil texture is a bit hard, so you have to tug and drag it across your eyelid to get any sort of color impact—this is not an easy "swipe across the eye" product! The shadow stays put where you apply it, which means blending is very difficult, even with the included smudging tool. In fact, the smudging tool is pretty much useless—a light hand doesn't smudge at all, and pressing down heavier on it only serves to tug even more at the eyelids, while at the same time wiping off some of the product! Talk about wax on, wax off!

Avoid this gimmicky product; there are plenty of others out there that you can use to achieve a classic smokey eye without abusing your eyelids!

  • None.
  • Shadow stick is a bit hard, which means you have to tug across your eyelid to get any color impact.
  • Doesn't budget once it's on, which prevents blending.
  • Included smudging tool is ineffective and feels abrasive.
Jar Packaging: No
Tested on animals: Yes

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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