Master Prime Hydrate + Smooth Primer
We've got two choice words for Maybelline Master Prime Hydrate + Smooth Primer: yes, please! It's full of hydrating ingredients, skin-nourishing plant extracts, antioxidants, and non-greasy emollients, plus it goes on with the feel of a light, silky moisturizer (which it essentially is). It sets to a smooth, weightless finish that doesn't pill like some primers do.
Applied under liquid foundation, it enhances lasting, even coverage and—like any good primer—blurs pesky fine lines and smooths bumpy areas. It'll make powder foundation go on a bit heavier than usual, but with a good setting spray you'll get surprisingly full and velvety coverage, even over red or discolored areas. Whichever type of foundation you choose, this hydrating primer preps skin perfectly, at an affordable price.
We wouldn't recommend wearing it alone "for a luminous effect" as suggested—unless you want your whole face to be shiny. But other than that, we've got no complaints about this drugstore primer that delivers on its promises.
- Hydrates weightlessly, without feeling oily.
- Contains moisturizing, skin-nourishing ingredients.
- Performs well under liquid and powder foundations.
- Helps blur fine lines and smooth uneven texture.
- Prolongs makeup's wear time.
- None. We love this primer.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.