Maybelline New York

Master Precise Ink Pen Eyeliner

for $ 7.99
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This felt pen–style liquid eyeliner has an extra-long tip that delivers rich color, but, unfortunately, it tends to skip and drag on skin as you apply. The elongated tip is very fine and draws a thin line, but it is not firm enough to deliver a precise line, which means it’s a challenge to get the liner exactly where you want it, though the line the brush draws is very thin. As for the 12-hour wear claim, this does set quickly and will last until exposed to moisture, which will allow it to run and smear easily. So, ultimately, if you keep your eye area dry, this goes the distance, but it’s not for those with allergies or watery eyes.

If you can get the hang of using such a flexible-tipped eyeliner and prefer a thin line, this is an OK option.


  • Thin, elongated tip allows for a thin line.
  • Color appears very rich.
  • Sets quickly.

  • Color tends to apply unevenly, with some skipping and dragging.
  • Runs when exposed to moisture.
  • Brush tip is too flexible, which makes ultra-precise lining difficult.
Jar Packaging: No
Tested on animals: Yes

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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