Maybelline New York

Master Precise All Day Liquid Eyeliner

0.03 fl. oz. for $ 7.99
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Brand Overview

Master Precise All Day Liquid Eyeliner is workable, but it’s not on par with the best eyeliners out there.

Our main complaint is that the tip of the felt applicator isn’t as saturated with the liquid formula at it needs to be, which makes the color go on less pigmented. It also hinders your ability to draw with precise detail. Shaking the eyeliner upside down and pressing the tip to the inside wall of the cap helps improve the saturation for richer and smoother color… but it’s annoying to have to do that time after time.

Once saturated, the flexible tip can draw a thick or thin line interchangeably, based on how you hold it and how much pressure you use (a lighter hand = slimmer lines). The liner sets quickly and stays put, without flaking, smudging or fading.

The only time we experienced this liner transferring was when we tested it on someone prone to oily eyelids. Using an eyeshadow primer alleviated the issue, and if aren’t prone to oily eyelids, the fragrance-free formula holds up great from the get-go.

Shade-wise, we appreciate that Master Precise All Day Liquid Eyeliner comes in Cobalt Blue and Forest Brown, in addition to traditional black.

It boils down to this: Considering there are tons of other great drugstore liquid eyeliners out there, why settle for this one that takes extra effort to work the way it should? Peruse our top-rated eyeliners list for the best of the best instead.

  • Sets quickly and stays put, without flaking, smudging or fading.
  • Flexible tip allows you to create a thick or thin line.
  • Fragrance-free formula.
  • Applicator isn’t as saturated as it needs to be for precise, smooth, rich color.
  • Takes extra effort to work the way it should.
Jar Packaging: No
Tested on animals: Yes

This waterproof eyeliner features an ultra-fine tip that delivers laser-sharp precision for the most defined line.


Water, Butylene Glycol, PEG-60 Hydrogenated Castor Oil, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Coco-Glucoside, Phenoxyethanol, Potassium Sorbate, Citric Acid, Disodium EDTA, Sodium Laureth-12 Sulfate, Trisodium EDTA, Methylparaben, Propylparaben, Iodopropynyl Butylcarbamate. May Contain: Black 2.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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