Master Drama Cream Pencil
For a twist-up cream eye pencil, this is a very good drugstore option that doesn’t bleed, smear, or smudge. It’s very true to color, imparting a thin, rich line that goes on smooth and sets quickly. Some of our team members did experience some irritation when testing. If you have the same problem, we suggest you return it. The only other real drawback is how difficult it is to remove; you’ll need a good eye-makeup remover and a lot of patience.
- Color glides on easily with no dragging or skipping.
- Sets to a durable satin finish that doesn’t budge.
- Colors are rich and true to the swatch shown on the packaging.
- Thin, twist-up pencil doesn’t require any sharpening.
- Difficult to remove, even with an eye-makeup remover.
- May cause irritation.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
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