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Mally Beauty

Mally Ultimate Performance Ink Liner

for $ 26.00
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

Mally Ultimate Performance Ink Liner is an excellent long-wearing liquid eyeliner pen with an ergonomic handle. For people who have difficulty applying liquid eyeliner with a steady hand, the shape of this pen will make the process easier because the handle is specially curved to fit in between the thumb and forefinger, which allows for more controlled grip as you apply the eyeliner.

Although the handle shape is an excellent innovation, the price is a bit on the high side when compared to that of other liquid eyeliners at the drugstore, but in comparison to department-store versions, this is still a bargain.

Aside from its unique shape, this eyeliner stands out for its precise application of intense jet-black color in a smooth, non-feathering line. This product doesn't skip or smudge, and the formula is water-resistant, which helps it to wear all day without traveling. When you're ready to take it off, don't worry about needing a special eye-makeup remover—a regular, water-soluble cleanser will work.

Pros:
  • Ergonomic shape helps keep hand steady during application.
  • Applies a thin, or thick, line of bold, jet-black color.
  • Long-wearing; doesn't skip, smudge, or travel.
  • Easy application, easy to remove.
Cons:
  • None
Jar Packaging: No
Tested on animals: No

Mally Beauty At-A-Glance

Strengths: Impressive concealers; the City Chick Smokey Eye Kit performs beautifully; Evercolor Poreless Face Defender is an excellent alternative to traditional face powder; some good lip color options; Volumizing Mascara; Evercolor Lasting Eyeliner goes beyond typical liquid eyeliners with outstanding staying power; good brow products.

Weaknesses: Couture Color Custom Blush and powder foundation can be difficult to use; potentially irritating makeup remover; the Perfect Prep Soothing Eye Gel is disappointing.

Mally Roncal is a celebrity makeup artist who has worked on some of the most famous faces in Hollywood, not to mention numerous spreads in fashion magazines. After much success as a makeup artist, Roncal launched Mally Beautyher namesake line of makeup and limited skin-care productswith the guiding philosophy that "the things that make us different are the qualities that make us beautiful." Thats a great philosophy, but the question is: Are these quality products with a difference that will help you look and feel more beautiful?

As might be expected, Mally Roncal's celebrity cache created buzz when her line launched, and the chatter has led to a strong following on the QVC shopping channel, which is the primary home of her products. While Roncal knows how to sell a product (She is quite the cheerleader on air!) and she has worked with celebrities, that doesn't automatically mean all the Mally Beauty products are worth buying.

Although there are some well-formulated and innovative products to be found, Mally Beauty has a few misses. The majority of Mally Beauty's eye makeup and eyebrow products perform quite well, they feature a spectacular concealer with sunscreen and there are some good lip color options as well. Mally's Cancellation Conditioning Concealer and Evercolor Poreless Face Defender are top notch worthy of special mention.

On the flipside, Mally Beauty misses the mark with a few of the foundations, primers, and blushes we tried. The foundation we experimented with was especially disappointing because Mally Roncal is known for creating the illusion of perfect, dewy-looking skin, which her Ultimate Performance Professional Foundation didn't accomplish with our team.

We have to give Mally Beauty praise for including helpful application tips, demonstration videos, and full ingredient lists on the company website, and for their wonderful team who was more than helpful in sending products for The Beautypedia Research Team to experiment with. There are some strong options to be found here, as well as others we would recommend skipping and our reviews will steer you toward whats worth your time and money.

For more information about Mally Beauty, call 1-855-625-5948 or visit www.mallybeauty.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.