Makeup Remover Foaming Lotion Cleanser Liquid
Makeup Remover Foaming Lotion Cleanser Liquid is Almay's first foray into water-soluble cleansers and the brand's done a good job of coming up with one that meets expectations.
This rinse, off, water-soluble cleanser comes in an easy-to-use pump-style dispenser. Though the somewhat confusing name suggests it's both a lotion and a liquid, the actual texture is that of a thicker gel-lotion (and not a "liquid") that's best for those with normal to dry skin. It creates a light foam when it comes in contact with water, and easily removes dirt, oil, and most kinds of makeup (though not tenacious water-resistant formulas; if you wear waterproof makeup, we recommend using a waterproof makeup remover to be sure you remove all traces).
This also rinses cleanly without leaving a residue, nor does it leave skin feeling dry and tight.
When it comes to ingredients, Almay did a good job: This contains a mix of gentle cleansing agents and a couple of skin-soothing ingredients that make this a good choice even for those with sensitive skin. And at just under $5 for a 6.7-ounce bottle, the price is hard to beat.
If you've been searching for a drugstore cleansing option that's easy on both your skin and your wallet, this is certainly one to consider!
- Effectively cleanses with gentle detergent ingredients.
- Contains some skin-soothing ingredients.
- Rinses cleanly with no residue.
- Fragrance free.
- A beauty bargain!
Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.
Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.