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Almay

Long Lasting Brow Color

0.24 fl. oz. for $ 11.99
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Ingredients

Brand Overview

Long Lasting Brow Color is a tinted, peel-off brow product said to deliver results that "live on and on." Unfortunately, it's not as long-lasting as we had hoped for, not to mention there are significant formulary and application snafus to contend with.

First things first, you're instructed to apply a thick layer of the syrupy-gel formula over brows and let it dry. This is important because if you don't apply a thick enough coat, it will be very difficult to peel off later. After 30 minutes, you gently peel away in the direction of hair growth, at which point your brow hairs and the skin underneath them are left lightly tinted.

Here are the issues:

• The tint disappears after one wash. Considering the amount of time and effort that goes into using this, that's a real letdown.

• Some brow hairs get pulled out as you peel away the dried formula. If you have sparse brows to begin with, this product is an absolute no.

• It's messy. You'll definitely have to spend time cleaning up leftover bits of product stuck in your brow hairs.

• The product's high concentration of denatured alcohol + polyvinyl alcohol poses a risk of irritating skin (see More Info for the full scoop).

• Considering the thick layer as you have to apply for good results, a tube will get used up rather quickly.

The bottom line: While we understand the novelty appeal of this type of product, there are better and easier ways to fill in your brows, with products that really work!

Pros:
  • Lightly tints brows and skin where applied.
Cons:
  • See all of the bullets above.
More Info:

Research makes it clear that alcohol, as a main ingredient in any cosmetic product, especially one you use frequently and repeatedly, is a problem.

When we express concern about the presence of alcohol in skincare or makeup products, we're referring to denatured ethanol, which most often is listed as SD alcohol, alcohol denat., denatured alcohol, or (less often) isopropyl alcohol.

When you see these types of alcohol listed among the first six ingredients on an ingredient label, without question the product will irritate and cause other problems for skin. There's no way around it—these volatile alcohols are simply bad for all skin types.

The reason they're included in products is because they provide a quick-drying finish, immediately degrease skin, and feel weightless, so it's easy to see their appeal, especially for those with oily skin. If only those short-term benefits didn't lead to negative long-term outcomes!

Using products that contain these alcohols will cause dryness, erosion of skin's protective barrier, and a strain on how skin replenishes, renews, and rejuvenates itself. Alcohol just weakens everything about skin.

The irony of using alcohol-based products to control oily skin is that the damage from the alcohol can actually lead to an increase in breakouts and enlarged pores. As we said, the alcohol does have an immediate de-greasing effect on skin, but it causes irritation, which eventually will counteract the de-greasing effect and make your oily skin look even more shiny.

There are people who challenge us on the information we've presented about alcohol's effects. They often base their argument on a study in the British Journal of Dermatology (July 2007, pages 74–81) that concluded "alcohol-based hand rubs cause less irritation than hand washing…." But, the only thing this study showed was that alcohol was not as irritating as an even more irritating hand wash, which contained sodium lauryl sulfate. So, the study is actually just telling you that one irritant, sodium lauryl sulfate, is worse than another irritant, alcohol.

Not all alcohols are bad. For example, there are fatty alcohols, which are absolutely non-irritating and can be beneficial for skin. Examples that you'll see on ingredient labels include cetyl alcohol, stearyl alcohol, and cetearyl alcohol, all of which are good ingredients for skin. It's important to differentiate between these skin-friendly alcohols and the problematic alcohols.

References for this information:

Chemical Immunology and Allergy, March 2012, pages 77–80

Aging, March 2012, pages 166–175

Journal of Occupational Medicine and Toxicology, November 2008, pages 1–16

Dermato-Endocrinology, January 2011, pages 41–49

Experimental Dermatology, June 2008, pages 542–551

Clinical Dermatology, September-October 2004, pages 360–366

Alcohol Journal, April 2002, pages 179–190

Jar Packaging: No
Almay's innovative peel-off brow formula makes your brows live on and on with the Long Lasting Brow Color.
Aqua/Water/Eau, Polyvinyl Alcohol, Butylene Glycol, PEG-8, Alcohol Denat., Sucrose, Biotinoyl Tripeptide-1, Citric Acid, Glycerin, Panthenol, Polysorbate 20, PVP, Sodium Chloride, Trisodium EDTA, 1, 2-Hexanediol, Caprylyl Glycol, Phenoxyethanol, Blue 1 (CI 42090), Red 40 (CI 16035), Yellow 5 (CI 19140).

Almay At-A-Glance

Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.