Liquid Lipstick Long-Wearing Matte Lipstick
BH Cosmetics' Liquid Lipstick takes on the long-wearing matte lip trend, but unfortunately it doesn't come anywhere close to ranking among the best that we've tested.
The main issue is apparent after this liquid lipstick dries down—it literally feels like it's sucking the life out of your lips… to the point where they looked shriveled. The tradeoff is that the long-lasting matte finish resists transferring, but given how uncomfortable your lips look and feel, the trade-off just isn't worth it!
We also noticed that some of the shades didn't go on as smoothly as others. For instance, after several swipes of the deep plum "Icon" shade, it still didn't look completely rich and even. Making matters worse, the lipstick tends to crumble and flake unevenly as it wears off.
We don't typically comment on product longevity, but these liquid lipsticks dry out at an abnormally fast rate: some shades became goopy and separated in the tube after just two months, making them even more uncomfortable and harder to apply.
You're better off opting for one of the many other liquid matte lipsticks on the market that deliver the long-lasting color without the drying torture and mediocre performance; find those on our list of best lipsticks.
- True matte finish resists transferring.
- Fragrance free.
- Feels uncomfortably drying throughout wear.
- Makes lips look shriveled, almost "pruney."
- Crumbles/flakes unevenly as it wears off.
- Not on par with the best liquid matte lipsticks.
- Prone to drying out and being unusable within months of purchase.
The brainchild of three beauty industry insiders (including a former advertising executive) who set out to provide makeup lovers with colorful, quality products at affordable prices, BH Cosmetics got its start in Los Angeles in 2009. For the most part, the brand succeeds in this mission and has garnered a loyal following in the process.
BH Cosmetics was quick to reach out to social media stars to feature its products and the strategy has worked well; most of the brand’s notoriety is based on its presence in online reviews from influencers. But it’s more than just hype that’s put BH Cosmetics on the map: The products perform well, at prices that are budget-friendly.
For our initial reviews, we selected a handful of BH Cosmetics’ most popular products, and for the most part the news is good. Among the winners are a setting spray that skips the drying alcohol found in others, a foundation and concealer that hold up through a full day of wear and come in a good range of colors, and a brow pencil that’s a dupe for more expensive versions on the market.
Right now, BH Cosmetics is sold on the brand’s website, which also offers wholesale purchases for makeup artists, as well as at Ulta. You can learn more at https://www.bhcosmetics.com/.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.