NYC Color has reformulated and relaunched their Liquid Lip Shine, and this new version proves to be a very good, non-sticky lip gloss with a thin texture and a shiny finish. You can count on about 2 hours of wear, but you'll need to use a lipliner because this does bleed into lines around the mouth.
- There's a wide color selection of both cream and shiny shades.
- The color goes on rich and vivid, not sheer like most lip glosses.
- The elongated tip on the wand applicator makes precise application easy.
- The color stays in place even after the creamy gloss feel diminishes.
- This is an incredible price!
- It can bleed easily into lines around the mouth.
- Some of the shiny shades are over the top shiny and will create a very obvious and potentially overdone look.
- After a few hours of wear, this can feel grainy and gritty.
Strengths: Inexpensive; the mineral makeup holds its own against more expensive competitors; good finds for powders, eyeshadows, and lip glosses; several outstanding best buys, including lipstick, mascara, pressed powder, and brow pencil; most products are packaged so you can easily see the color.
Weaknesses: Some really inferior products; the makeup brushes really disappoint; the lip-plumping gloss is filled to the brim with potent irritants; limited options for foundation and concealer; several average pencils.
The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Applethink Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen filma few surprises, but predictably familiar in the end.
The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.
You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.
For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.
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