Maybelline New York

Lip Studio Prime It Up Multi-Benefit Lip Primer

0.05 fl. oz. for $ 7.99
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Brand Overview

Maybelline’s Lip Studio Prime It Up Multi-Benefit Lip Primer is about as straightforward as it gets for this type of product, but that’s not at all a bad thing!

Housed in a plastic tube, this fragrance-free primer stick has a slightly moisturizing texture that glides across lips with ease. Although it sets to a somewhat dry texture, it won’t make lips feel dry; rather, it provides a solid canvas for lip products to adhere to. And it works!

We found that regardless of texture, lipstick, (whether matte, cream, or satin finish) applied more smoothly and was less prone to bleeding and feathering with the primer underneath. It also extended the wear time of lip products by a couple of hours without making them any more difficult to remove. Woo hoo!

As far as “multi-benefit” ingredients, this doesn’t offer much, contrary to this product’s name. Still, it’s a good, inexpensive primer that doesn’t contain anything that will put your lips at risk.

  • Applies smoothly.
  • Assists with the application of lipstick.
  • Helps lip products last longer and keeps them from feathering or bleeding.
  • Fragrance free.
  • None.
Jar Packaging: No
Tested on animals: Yes

Get your lips ready for standout color impact! Achieve the perfect pout with Maybelline's Lip Studio Prime It Up Multi-Benefit Lip Primer.

Cyclopentasiloxane, Synthetic Fluorphlogopite, Dimethicone, Polyethylene, Methyl Trimethicone, Octyldodecanol, Paraffin, Caprylic/Capric Triglyceride, Cera Microcristallina / Microcrystalline Wax, Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Stearalkonium Hectorite, Propylene Carbonate, Talc, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, BHT, [+/- May Contain Ci 77891/Titanium Dioxide, Ci 77491/Iron Oxides, ]F.I.L. D208066/1.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

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