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Too Faced

Lip Primer Lip Insurance

0.15 fl. oz. for $ 20.00
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Ingredients

Brand Overview

Designed to fill in crevices on the lips and ensure long wear for lipstick, this lightweight, silky lip primer is something you might want to consider. The slightly creamy texture glides on and quickly morphs to a smooth, semi-matte finish. To some extent, this serves as a mild soft spackle for lines on and around the mouth. The powdery finish helps keep lipstick in place, but isn’t enough of a barrier to keep gloss from traveling into lines.

The most compelling reason to consider this is for its slight filling effect. No, it doesn’t make lips look bigger, but it does improve lipstick application and appearance without being greasy or slick. If lipstick bleeding into lines around the mouth is a constant struggle, this primer will help, but not as much as a lipliner.

Jar Packaging: No
Tested on animals: No
Isododecane, Silica, Talc, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Trimethylsiloxysilicate, Isobutyl Methacrylate/Trifluoroethylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate Copolymer, Acrylates Copolymer, Disteardimonium Hectorite, VP/Eicosene Copolymer, Jojoba Esters, Polymethyl Methacrylate, Trihydroxystearin, C12-15 Alkyl Benzoate, Triethylhexanoin, Cetearyl Ethylhexanoate, Ethylhexyl Palmitate, Tribehenin, Propylene Carbonate, Tocopheryl Acetate, Sorbitan Isostearate, o-Cymen-5-oL, Ceramide 2, PEG-10 Rapeseed Sterol, Portulaca Pilosa Extract, Sucrose Cocoate, Palmitoyl Tripeptide-38

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.