Lip Definer & Shaper
This is a dual-sided pencil with one end being a lip liner and the other being a pale peach highlighter to emphasize the cupid's bow of the lips. The lip liner is very creamy and tends to bleed outside the lip line and fade quickly. Also, the color is a drab mauve-brown that gives lips a deadened look. The highlighter is quite shiny but has a much better texture and finish than the liner. Still, only half of this duo is good and both ends need routine sharpening.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
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