Like Butter Hydrating Mask
Topicals’ Like Butter Hydrating Mask is a great moisturizing mask for those with normal to very dry skin that does exactly what it says it can.
Packaged in an opaque squeeze tube that protects its beneficial ingredients from light and air, this has a whipped, gel-cream texture that’s surprisingly lightweight for its intended purpose (which is to soothe even very dry skin). It absorbs quickly, leaving a slightly dewy (yet not greasy) sheen. Skin is left feeling immediately softer and hydrated.
This moisturizing mask has tried-and-true hydrators, including fatty acid- and antioxidant-rich squalane, shea butter and non-fragrant evening primrose oil. More to love: it has a high amount of niacinamide, which in addition to its antioxidant, brightening, and pore-refining properties also replenishes skin.
The niacinamide is bolstered by soothing green tea and oat extracts, and madecassoside, a component of soothing Centella asiatica.
Also impressive is the number of water-binding amino acids and skin-replenishing peptides present, which further help restore skin’s moisture barrier.. The end result? This mask’s gentle formula can moisturize and strengthen skin’s barrier – even sensitive, very dry, flaky skin – and improve both its look and feel.
- Gel-cream texture leaves skin feeling softer and hydrated.
- Includes proven hydrators squalane, shea butter, and evening primrose oil.
- Contains a good amount of skin-replenishing niacinamide.
- Includes soothing ingredients.
- Contains numerous amino acids + peptides.
- Packaged to protect its light- and air-sensitive ingredients.
- Fragrance free.
For itchy gurls - great for dry, sensitive and/or eczema-prone skin, this thick, whipped mask is packed with powerful botanicals for skin so smooth it’s like butter. Like Butter helps to strengthen the skin’s moisture barrier, soothe irritation and inflammation, and smooth dry, textured skin. It’s creamy without feeling greasy or heavy, and works great for flare-ups on other areas of the body as well!
Topicals is the collaborative effort of friends Olamide Olowe and Claudia Teng, two young entrepreneurs who decided to create their own skin care products – as many brand founders have done before –that address the skin concerns they (and many others) personally face. Olowe has hyperpigmentation from post-barbae folliculitis (bumps due to various types of hair removal), while Teng has eczema. The primary consumer goal was to create treatment-oriented products for people of color – like themselves.
Their interest in skin care goes further back than Topicals’ 2020 launch date: Olowe went to school with the daughter of the founder of the Shea Moisture skin care line. Inspired by these products, she created a sister brand to Shea Moisture while still in college; Teng’s mother is a dermatologist, and Claudia herself worked in clinical research at Stanford University’s Department of Dermatology.
To date, Topicals only features two products: Faded, a gel-cream treatment for hyperpigmentation, and Like Butter, a mask designed to soothe dry, itchy, or eczema-prone skin. The good lessons both founders have learned from their earlier experience in caring for skin are applied here: both formulas are stably packaged, fragrance- and irritant-free, and feature proven ingredients (both natural and synthetic) designed to target the conditions they’re designed to treat. How refreshing!
It’s a strong start for a fledging brand and we look forward to seeing if future offerings follow the same track as these first two products. For more information about Topicals, visit www.mytopicals.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.