Lights, Camera, Lashes! 4-in-1 Natural Mascara
Tarte claims this mascara lengthens, curls, volumizes, and conditions, and for the most part, they’re right. The conditioning claim is negligible (no mascara functions in this manner), but Lights, Camera, Lashes! does give lashes lots of length, volume, and curl, with minimal clumping and no flaking or smearing. You can apply just one coat for a natural look or layer it for more dramatic lashes. This is a great mascara, and unquestionably the best one Tarte Cosmetics offers.
Tarte Cosmetics At-A-Glance
Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, out of a desire to create a cosmetics line that would prove that glamour can be good for you. This comes in the form of products that highlight naturally-derived ingredients in their marketing campaigns, and occasionally taking swipes at the concept of synthetics in makeup.
This is ironic, as Tarte uses more than a few beneficial synthetically derived ingredients in their formulassilicones, synthetic fragrances, preservatives and on and on. However, well forgive them that as whats ultimately important is whether their products meet your needs, and to that we can say the brand excels in many areas at what they do.
However, a few products are a bit on the pricey side and there are a few iffy shades and textures to consider among their foundationsnoted in their respective reviews. A few caveats aside, most of Tarte's foundations, blush options, eye pencils and an ever-expanding range of innovative products demonstrate that color is what they do best.
For more information about Tarte Cosmetics visit www.tartecosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.