Lifted Sweatproof Mascara falls in line with Tarte's "althleisure" collection of makeup geared toward those who don't want to hit the gym totally bare-faced and want their makeup to last through a good aerobic workout. In particular, this mascara is supposed to deliver, "an instant lift and volumizing boost while you sweat, swim or 'Om' without the dreaded raccoon eye." It's an OK option, but falls short in some of its promised performance qualities.
First off, you can't go swimming with this mascara on and expect it not to run. It's somewhat water-resistant and we didn't have an issue with sweat, but it's not as tenaciously waterproof as Tarte claims.
We also need to mention upfront that Lifted Sweatproof Mascara only comes in a brownish-black shade. Even though Tarte advertises it as such, many reviewers on Sephora mention that they were disappointed to discover that it wasn't a black shade upon getting it home, so consider yourself informed.
In terms of overall performance, this mascara ends up being just so-so. It adds a pinch of thickness and length, which feels about right for what you'd expect of a "gym" mascara. Where the formula excels is in holding lash curl; where it falters is in the somewhat clumpy application.
Thankfully, the fragrance-free formula isn't difficult to remove with the help of a makeup remover.
All in all, this is an OK option, but hitting the gym in a waterproof mascara from the drugstore can work just as well, if not better…for a fraction of the price. See our top-rated waterproof mascaras for superior options.
- Excels at holding lash curl.
- Isn't as waterproof as Tarte makes it out to be.
- Pricey for such meager performance (you can do better).
Tarte Cosmetics At-A-Glance
Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, out of a desire to create a cosmetics line that would prove that glamour can be good for you. This comes in the form of products that highlight naturally-derived ingredients in their marketing campaigns, and occasionally taking swipes at the concept of synthetics in makeup.
This is ironic, as Tarte uses more than a few beneficial synthetically derived ingredients in their formulassilicones, synthetic fragrances, preservatives and on and on. However, well forgive them that as whats ultimately important is whether their products meet your needs, and to that we can say the brand excels in many areas at what they do.
However, a few products are a bit on the pricey side and there are a few iffy shades and textures to consider among their foundationsnoted in their respective reviews. A few caveats aside, most of Tarte's foundations, blush options, eye pencils and an ever-expanding range of innovative products demonstrate that color is what they do best.
For more information about Tarte Cosmetics visit www.tartecosmetics.com.
About the Experts
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
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