Lasting Finish 25 Hour Foundation With Comfort Serum SPF 20
Who doesn't want a foundation that goes the extra mile in terms of wear and doesn't feel like you're wearing any makeup? That's the tempting hook for Rimmel's Lasting Finish 25 Hour Foundation With Comfort Serum SPF 20, which gets some things extremely right, but has flaws that are not comforting in the least.
This liquid foundation comes in a clear glass bottle. It has a silky texture that's easy to apply, providing medium coverage of imperfections as it sets to a soft powder finish that's best for those with normal skin. As Rimmel claims, it does look natural, though not quite like you don't have any makeup on.
When it comes to wear, this does the job without fading or creasing throughout a standard work day. Though Rimmel says this can go the distance at 25 hours of wear, we definitely don't recommend putting that to the test! Wearing makeup that long can cause problems for skin (and just doesn't feel comfortable after a while, not to mention sleeping in makeup is a beauty no-no)!
This foundation definitely lives up to what the brand says in terms of aesthetics, but has some problems when it comes to treating your skin well, which is always a concern of ours. Regrettably, this contains fragrance, which is apparent as soon as you open the bottle, as well as fragrance ingredients like linalool, geraniol, and citronellal, all of which can irritate skin. That's not what you want from a product calling itself "comfort serum." This also doesn't have any serum-like benefits either as it lacks a robust array of skin-beneficial ingredients.
Another significant point: While this does have broad spectrum SPF 20, SPF 30 or greater is recommended by medical and skincare experts around the world as the standard for optimum sun protection, so this falls short in that regard.
While not the worst foundation it is lacking. You'll find worthier options on our list of Best Foundations With Sunscreen.
- Silky texture is easy to apply and blend.
- Attractive soft powder finish.
- Wears well without creasing or fading.
- Contains fragrance and fragrance ingredients that can irritate skin.
- SPF 20 is below standards for optimum sun protection.
Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.
Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.
Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed edgy cosmetics line thats all about experimentation and setting trends, not following them, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.
While not all of Rimmels products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of whats out thereat rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.
Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, weve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!
Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.
For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.