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CoverGirl

LashBlast 24HR

for $ 8.99
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Brand Overview

We never recommend anyone wear mascara for 24 hours straight; it's just not a good idea to fall asleep with your makeup on because it causes irritation and makes you look puffy the next morning. But, if you had to, this one would be up to the task. It holds a curl beautifully, adds thickness and length, and each coat looks even more fabulous than the last (with the help of a lash comb). Plus, it does this all without flaking or smudging for…yes,…24 hours, although it depends to some extent on how you sleep.

LashBlast 24HR has the same giant rubber brush as the original LashBlast, but its formula is different. What Cover Girl should've made clear is that this formula is waterproof—very waterproof. In fact, it's difficult to remove even with the best eye-makeup remover.

While tenacity is clearly this mascara's best point, the fact is that all the tugging on your lashes to remove it is a problem. To avoid premature sagging and wrinkling, it is best to never tug on the skin, especially around the eyes, because it stretches the elastin fibers in your skin and over time they won’t bounce back. For regular wear, you want to proceed cautiously with this one.

Pros:
  • Tenacious formula really does last 24 hours without flaking or smearing.
  • Holds curl.
  • Creates thickness and length.
  • Holds up to successive coats without clumping.
Cons:
  • Extremely difficult to remove.
  • Daily use means lots of tugging and pulling on delicate eye-area skin.

Jar Packaging: No
Tested on animals: No

Power hour after hour. Bold, intense volume meets the biggest brush from COVERGIRL! Get a blast of lush, volumized lashes that last up to 24 hours. For a bold look that will get you noticed.

CoverGirl At-A-Glance

Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick;several great options in the Queen Collection.

Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.

Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.

What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup.

CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.

For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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