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Maybelline New York

Lash Sensational Curvitude Mascara

0.33 fl. oz. for $ 8.99
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Brand Overview

Lash Sensational Curvitude Mascara is all about that brush: an arched, flat fan at the end of a curved wand that—perhaps predictably—feels more gimmicky than innovative. It claims to stretch, curl, shape, and reveal layers of lashes, but the results are less than sensational.

It offers a bit of length and volume, but doesn't separate lashes particularly well, and the brush is awkward to use—you'll get more separation and a bit of a curved upward sweep by turning the brush so it's a "U" shape before applying on the upper lashes. Even then, the effect isn't anything we'd consider perfectly curled.

Lastly, the formula's finish is a bit gummy, causing bottom and top lashes to stick together at times—but on the plus side it doesn't flake, run, or clump.

This one doesn't get our vote; it simply doesn't perform that well, unlike Maybelline's basic Lash Sensational mascara, which earned our highest rating. It features a slightly different formula and skips the fussy wand.

Pros:
  • Mascara doesn't clump, flake, or run.
  • Fan brush offers some separation and an upward sweep.
  • Offers some volume and length.
Cons:
  • Curved wand and unusual fan brush are gimmicky and awkward to use.
  • Mascara has a gummy-feeling finish.
Jar Packaging: No
Tested on animals: Yes
The innovative fanning curved brush shapes, stretches and reveals layers of lashes for a curvy full fan effect. Curved wand stretches every lash, while the curved arch brush grabs each lash from the root and sweeps lashes upwards into the perfect curve.
Aqua / Water / Eau, Cera Alba / Beeswax / Cire Dabeille, Glyceryl Stearate, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Acacia Senegal Gum, Polyurethane-35, Paraffin, Styrene / Acrylates / Ammonium, Methacrylate Copolymer, Stearic Acid, VP / Eicosene Copolymer, Ethylene / Acrylic Acid Copolymer, Butylene Glycol, Palmitic Acid, Polybutene, Aminomethyl Propanediol, Hydroxyethylcellulose, VP / Dimethylaminoethylmethacrylate Copolymer, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Ricinus Communis Oil / Castor Seed Oil, Tocopheryl Acetate, Disodium EDTA, Myristic Acid, Sodium Laureth Sulfate, Tetrasodium EDTA, Silica, BHT. May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines, CI 77891 / Titanium Dioxide, Mica, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens, CI 77742 / Manganese Violet, CI 77510 / Ferric Ferrocyanide.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.