Lash Power Mascara Long Wearing Formula
Lash Power Mascara Long Wearing Formula had its stateside launch after a successful rollout in Asian countries where Clinique is widely sold. According to the press release, it was created to withstand southern Asia’s months of hot, humid weather, which means it shouldn’t smudge or smear no matter how sweaty you get, even after hours of wear. Despite the climatic conditions, a really good waterproof mascara would solve the problem, and there are a lot of great options regardless of the cultural spin.
Press release material aside (which we know is often faulty or misleading), in this case Clinique really did create a great waterproof mascara that stays on through any precipitation or amount of eye tearing, and is surprisingly easy to remove (it comes off with very warm water, followed by your regular cleanser). Application-wise, the small, pointed brush allows you to reach and elongate every lash, providing clean definition. Thickness and volume are harder to come by because it’s a gel-based formula. Those looking for lash separation with length and worry-free long wear are this mascara’s target audience, regardless of geographical location!
Strengths: A few excellent moisturizers and serums; excellent sunscreens; very good cleansers and eye makeup removers; unique mattifying products; impressive selection of foundations, good concealers; some remarkable mascaras; much-improved eyeshadows, lip colors and blush formulas.
Weaknesses: Bar soaps (which can clog pores and dull skin); alcohol-based toners; unfortunate choice of jar packaging for antioxidant-loaded moisturizers.
Estee Lauder-owned Clinique launched the concept of cosmetics being "allergy-tested," "hypoallergenic," "100% fragrance-free," and "dermatologist tested." Of those marketing claims, the only one with significance is "100% fragrance-free," which, for the most part, Clinique maintains (although it does add some fragrant extracts to a few products). Unfortunately, terms like hypoallergenic and dermatologist tested aren't regulated by the FDA and can mean anything, thus, you still need to rely on the ingredient list to tell you whether their product contains any ingredients with the potential to irritate skin.
That inconvenient fact aside, Clinique is leading the way with cutting-edge, state-of-the-art moisturizers and serums, plus some formidable makeup and more than a few excellent sunscreens. While Clinique has some products that we see as missteps for reasons discussed in their reviews, more than ever, what they offer is quite good (just have realistic expectations, as some of their claims go beyond what their products are capable of).
Turning to makeup, Clinique continues to offer a vast palette of colors and textures, especially with their enormous selection of foundations, many of which feature effective sunscreens. Without a doubt, the numerous formulas offer something for every skin type and almost every skin color, though the blushes, eye makeup and lip colors are frequently not pigmented enough for deeper skin tones.
The bottom line is that, despite a few shortcomings, Clinique is one of the most comprehensive (and comparably affordable) department-store makeup lines, and it is completely understandable why they enjoy such broad appeal.
Note: Clinique is categorized as one that tests on animals because their products are sold in China. Although Clinique does not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brands state that they dont test on animals unless required by law. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Beautypedia Team.
For more information about Clinique, call (800) 419-4041 or visit www.clinique.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.