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CoverGirl

Lash Perfection Volumizing Mascara

for $ 6.49
Expert Rating

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Brand Overview

This mascara's packaging has a retro 1970s look, but its performance (and brush) reminded us of Cover Girl's Lash Blast Fusion (their mascara in the purple tube). Not surprisingly, the performance of Lash Perfection Volumizing Mascara was almost identical to that of Lash Blast Fusion: You get equal parts length and thickness, but neither benefit is provided to the extent that this mascara rises to the ranks of the absolute best.

The rubber-bristle brush takes some getting used to, as getting this too close to the lash line can hurt. With practice, this applies smoothly and leads to dramatic, rather than demure, results, but the results aren't so prodigious that this beats other mascaras.

If you're looking for a good combination of length and thickness that wears without flaking and applies without troublesome clumps, this is worth considering. Like most Cover Girl mascaras, all you need to take this off is a good water-soluble cleanser.

Pros:
  • Strikes a good balance of length and thickness, leading to defined but not over-dramatized lashes.
  • Easy to remove.
  • Doesn't clump during application or flake during wear.
Cons:
  • Despite the claim, this formula isn't more "conditioning”" than lots of other mascaras; in fact, the amount of film-forming agent it contains can make lashes feel dry.

Jar Packaging: No
Tested on animals: No

Introducing volume, individually wrapped. The lashwrap brush perfectly surrounds each lash with volumizing mascara, all the way around your eye. Up to 3X the volume vs. bare lashes, how perfect is that!

CoverGirl At-A-Glance

Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick;several great options in the Queen Collection.

Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.

Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.

What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup.

CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.

For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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