Lash Extending Mascara
Lash Extending Mascara does an excellent job of defining lashes while adding length. The lightweight, flake-free, smudge-proof formula gives a natural but enhanced look and does a decent job of holding curl. The brush is designed with short bristles on one side and longer bristles on the other, so you can apply it according to your preference and easily coat those hard-to-reach lashes. If you are looking for thickness, this isn’t the mascara to buy, but otherwise it is a brilliant option.
Ignore the claims about the vitamin B and vitamin E in this formula nourishing and conditioning lashes—that isn’t going to happen (see More Info).
- Defines lashes while adding length.
- No clumping, flaking, or smudging.
- Lightweight formula gives a natural but enhanced look that holds curl.
- Brush offers short bristles on one side (great for hard-to-reach lashes) and longer bristles on the other.
- If you are looking for thickness, this isn’t the mascara for you.
- Claims about ingredients “conditioning” lashes are exaggerated and you aren’t going to see or feel any benefit (see More Info).
The vitamin B and vitamin E aren’t present in high enough concentrations to offer much benefit, and lash hairs are dead, so what effect could they have anyway? More important, due to the packaging, those beneficial ingredients won’t remain stable. All plant extracts, vitamins, antioxidants, and other state-of-the-art ingredients break down in the presence of air, so once a makeup item like this is opened and lets the air in, these important ingredients begin to deteriorate.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.