L'Oreal Paris

Lash Serum Solution

0.05 fl. oz. for $ 14.99
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Brand Overview

If you were hoping L’Oreal’s Lash Serum Solution was an inexpensive, convenient equivalent to proven lash growth products like Latisse, we’re here to burst your bubble. Although the brush-on formula makes lashes feel softer and is easy to apply, it contains nothing proven to reduce eyelash loss or foster eyelash growth.

To be fair, L’Oreal doesn’t make overt lash-growth claims for this serum, but they do state users will see “denser, thicker-looking lashes in just four weeks.” To us, that implies growth but theoretically keeping lashes from breaking will result in a thicker appearance over several weeks.

You’re directed to apply along your lash line and to lashes themselves twice daily; however, doing so is likely to be problematic thanks to the high amount of drying denatured alcohol this contains. Because you apply it directly to your lash line, there is a significant risk of irritating the skin on your eyelids not to mention there’s a better-than-average chance some of it will get into your eyes, too. Contrary to L’Oreal’s claims, this is not ideal this for those with sensitive eyes or contact lenses.

With so much alcohol (it’s the second ingredient), what makes lashes feel soft? Well, after the alcohol dries, the formula’s blend of glycerin, cellulose, and glycol forms a hydrating film that softens lashes and, to a minor degree, helps reduce shedding, such as when you’re removing eye makeup. It’s a bit like how hair conditioner makes your tresses easier to manage, but doesn’t stop hair loss or make hair grow longer.

Lashes get a bit more “conditioning” with supporting ingredients like amino acids (arginine, glutamic acid, serine) and madecassoside, but none of this means the amount of alcohol is worry-free; again, we’re talking about a product applied directly to your skin, and very close to your eyes.

Note: This product was formerly known as Lash Boosting Serum.

  • Makes lashes feel softer.
  • Click pen with brush applicator is easy to use.
  • Doesn’t contain any ingredients proven to create better-looking lashes.
  • The amount of alcohol can irritate eyelid skin and eyes themselves.
Jar Packaging: No
Tested on animals: Yes

Get denser, thicker-looking lashes in just 4 weeks. Formulated with Lash Caring Complex, L’Oréal Paris Lash Serum Solution conditions and nourishes your lashes with glycerin, pro vitamin B5, hyaluronic acid, madecassoside and arginine. 7 out of 10 women saw a reduction in lash loss during makeup removal. Safe for sensitive eyes and contact lens wearers. Ophthalmologist tested. Use alone or immediately before applying primer, mascara, eyeliner or eyeshadow.

Aqua / Water / Eau, Alcohol Denat., Glycerin, Hydroxyethylcellulose, Pentylene Glycol, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Arginine, Citric Acid, Glutamic Acid, Isohexadecane, Madecassoside (Centella Asiatica Extract), Octyldodecanol, 2-Oleamido-1,3-Octadecanediol, Panthenol, Phenoxyethanol, Polysorbate 21, Polysorbate 80, Serine, Sodium Hyaluronate, Sodium Hydroxide, Sorbitan Oleate.

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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